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Logo descriptions by Jason Jones, Matt Williams, and Argus Sventon
Logo captures by Eric S., V of Doom, and others.

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Famous Players Film Company


Background: Paramount traces its history when it was originally
founded on May 8, 1912 by the Hungarian-born Adolph Zukor, who had been an early investor in nickelodeons (film theaters that cost 5 cents admission), saw that movies appealed mainly to working-class immigrants. With partners Daniel Frohman and Charles Frohman, he planned to offer feature-length films that would appeal to the middle class by featuring the leading theatrical players of the time (leading to the slogan "famous players in famous plays"). By mid-1913, Famous Players had completed five films and Zukor was on his way to success. That same year, another aspiring producer, Jesse L. Lasky opened his Lasky Feature Play Company with money borrowed from his brother-in-law, Samuel Goldfish, who was later known as "Samuel Goldwyn". The Lasky company hired as their first employee a stage director with no virtually film experience, Cecil B. DeMille, who would find a suitable location site in Hollywood, near Los Angeles for his first film called, The Squaw Man.
_______________________________________________________________

Paramount Pictures Corporation


Background:
Beginning in 1914, the former company was renamed Paramount Pictures Corporation, as the oldest running movie studio in Hollywood, beating Universal Studios by a month. On March 24, 1966, Paramount was acquired by Gulf+Western Industries, which later became Paramount Communications on June 5, 1989. On March 11, 1994, Paramount Communications was merged with Viacom. Viacom on December 31, 2005, split into two companies: one retaining its original name (that owns the BET Networks, MTV Networks and Paramount Pictures) and the other what was once the old Viacom but currently known as the "CBS Corporation" (which owns Paramount's television production and distribution arms, currently known as CBS Television Studios, CBS Television Distribution, and CBS Studios International, respectively); both companies are owned by National Amusements, Inc.


1st Logo
(September 14, 1914-February 15, 1927)
Paramount Pictures - CLG WikiParamount Pictures ("Stage Struck", 1925)Paramount Pictures (Opening, 1920s)Paramount Pictures (Closing, 1920s)Paramount Pictures (1927)

Nicknames: "The Three Mountains in the Credits", ''Three Paramountains''

Logo: We see one of the following bylines at the top of the screen:
  • "ADOLPH ZUKOR PRESENTS" (films produced on the East Coast).
  • "JESSE L. LASKY PRESENTS" (films produced on the West Coast).
  • "ADOLPH ZUKOR AND JESSE L. LASKY PRESENT" (films produced on both coasts).

Below this, we see the title of the film and a little more info. Somewhere on the screen, we see a snow capped mountain poking out of a cloud at the bottom. The mountain is surrounded by a ring of stars. We see the text overlapping the mountain reading:

A
Paramount
Picture

At the bottom of the screen is a box. On either side of the box, there are two Paramount pseudo-logos. Each has a ring of stars inside a ring. On the pseudo-logo on the right, we see the words "Paramount Pictures". On the pseudo-logo on the left, we see some writing. At the top of the box, we see "COPYRIGHT [YEAR]". Inside the box, we see the words "FAMOUS PLAYERS-LASKY CORPORATION" in a large font. Below this, in a slightly smaller font, we see the words "ADOLPH ZUKOR, PRESIDENT". Below Zukor's name, we see the words "NEW YORK CITY". Below the box, we see, in a large font, "ALL RIGHTS
RESERVED".

Variant: On some of Paramount's earlier movies, the pseudo-logo "A Paramount Picture" is nowhere to be seen in the movie's title, keeping only the two small pseudo-logos below the title. Instead, the full "A Paramount Picture" logo is seen after it. After a few seconds, the movie's credits overlap the logo. It is seen on movies like Love 'Em or Leave 'Em (1926).

Closing Title: We see the words "THE END" on the screen. At the top of the screen is the title of the movie. Below "THE END", we see a snow-capped mountain poking out of a cloud at the bottom. The mountain is surrounded by a ring of stars. We see text overlapping the mountain reading "A Paramount Picture".

Closing Variants: On some movies like the one described in the variant, the "A Paramount Picture" logo appears after the movie ends. After a few seconds, the "THE END" overlaps the logo and fades out. Another variant, from Stage Struck (1925), shows the "THE END" in white script with the "T" and E" in fancy lettering. After a few seconds, the "A Paramount Picture" pseudo-logo is seen on a reddish pink background.

FX/SFX: None. It was actually a big painting in a room that was filmed by a cameraman.

Music/Sounds: None.

Availability: Probably still around on Paramount silent movies. The logo was actually part of the opening credits, and should be still on there, since Paramount has always owned their silents. A picture showing the filming of this logo can be found on Page 71 of "A Pictorial History of the Western Film". The variants are ultra rare, although it was kept intact on the DVD of Love 'Em or Leave 'Em.

Scare Factor: Minimal.




2nd Logo
(January 18, 1926-May 17, 1955)
Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures (1928)Paramount Pictures (1930)Paramount PicturesParamount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Picture (1939)
Paramount Presents (1939)Paramount Pictures (The End, 1939)Paramount Pictures (Stereoptical Process and Apparatus Patented)Paramount Pictures (1926-1952)Paramount Pictures - CLG WikiParamount Pictures - End (1947)
Paramount Pictures - CLG WikiParamount Pictures - CLG Wiki

Nicknames: "Majestic Mountain", "Dark Mountain", "Paramountain",
"Mount Everest"

Logo: We see a snow-capped mountain against a dark sky. There are clouds that look like smoke over the mountain; sometimes foggy, though. Encircling the mountain are 24 white stars, accompanied by this text in a majestic script font overlapping the mountain, reading:

A
Paramount
Picture

At the end of the movie, we see "The End", in script, overlapping the company name. On many movies, "The End" fades out, leaving only the logo and "A Paramount Picture".

Variant: Though the same general design
of the logo has remained the same, there have been subtle changes to it over the years, such as having brighter stars on some films or a slightly different design. Sometimes, "A" and "Picture" fade out a little bit and "PRESENTS" fades in below "Paramount".

Trivia: Legend says the mountain was doodled by W. W. Hodkinson during a meeting with Adolph Zukor. Hodkinson said it reminded him of his childhood in Utah.

FX/SFX: Just the gliding clouds.

Music/Sounds: The beginning/end of a movie's theme. Starting with the 1930 feature Paramount on Parade, almost all of the Paramount feature films used the fanfare Paramount on Parade (written by Elsie Janis and Jack King).

Availability: Still retained on TCM and black & white Popeye shorts on The Popeye Show last aired on Boomerang. Expect a 1991 or 1997 Universal logo or the 1956 MCA TV logo to precede as they own most of the films from this era. The last films to use this logo were The Country Girl and Mambo. The logo made a surprise appearance at the beginning of Broadway Bill (originally a Columbia Pictures release by Frank Capra; Paramount acquired the rights years after they remade the film as Riding High).

Scare Factor: Low to medium, due to the somewhat scary mountain drawing and clouds.



3rd Logo
(1934-1949)
Paramount/Fairbanks Productions -Popular Science- (1934)Paramount/Fairbanks  Productions -Popular Science- (1935)Paramount/Fairbanks  Productions -Popular Science- (1936)

Nickname: "The Popular Science Mountain"

Logos:
  • 1934-1936 Variant: We see a mountain shooting above a cloud deck below. A ring of 19 or 24 stars, similar to the one seen on the Paramount blue mountain logo are seen. In an unusual font, we see the words "A Paramount Picture".
  • 1936-1949 Variant: We see a brown mountain with a brownish sky. This logo is similar to the Paramount movie logo, except the word "Paramount" is slightly below the top of the mountain. This logo contained 30 stars.

Openings:
  • Popular Science: We see a cartoon airplane zooming toward us. After the plane passes, we see either "ADOLPH ZUKOR PRESENTS" or "PARAMOUNT PRESENTS" while we're looking down at the airplane. The words "POPULAR SCIENCE" are seen on the airplane's wings. At the bottom there is a copyright, and a Paramount pseudo-logo. Also present may be another copyright notice for Shields Pictures. This is followed by the credits.
  • Unusual Occupations: On a shining red background, we see the above words, except the words "UNUSUAL OCCUPATIONS" are seen.

FX/SFX: TBA

Music/Sounds:
  • Popular Science: A variation of the familiar Paramount on Parade march to accompany the sound of the airplane passing.
  • Unusual Occupations: A patriotic theme is heard, which leads into a medley of "I've Been Working on the Railroad", "Pop Goes the Weasel", and "Old MacDonald Had a Farm".

Availability: Ultra rare. The aforementioned shorts have had barely any exposure since AMC stopped playing them more than a decade ago (where they aired under the umbrella title AMC Short Cuts).

Scare Factor: None to minimal.



4th Logo
(December 23, 1950-October 7, 1953)
Paramount Pictures - CLG WikiParamount Pictures - CLG Wiki

Nicknames: "Majestic Mountain II'', "Twisted Mountain", "Ugly Mountain", ''Paramountain II'', "Lopsided Mountain", "Early Blue Mountain"

Logo: The same as the 2nd logo, only this variation looks more marble and uneven in appearance. The sky background is a bit lighter as well.

Variant: Sometimes, the stars and text appear close-up.

FX/SFX: Just the gliding clouds.

Cheesy Factor: The mountain looks ugly.

Music/Sounds: Usually the beginning/end of a movie's theme. Sometimes during the movie's intro, it would use Paramount on Parade.

Availability: Uncommon. It's still seen on Paramount color releases of the period, including Branded, When Worlds Collide!, The Greatest Show on Earth, Shane, Arrowhead, and The War of the Worlds among others. The last film to use this logo was Botany Bay.

Scare Factor: Low to medium. The mountain looks ugly and could be an eyesore to look at.



5th Logo
(May 27, 1953, October 16, 1953-September 24, 1975)
Paramount Pictures 3-D 1953 ('Money from Home' Opening Variant)A Paramount Picture in 3 DimensionParamount Pictures (1953)Paramount Pictures (1954)Paramount Pictures (1954)Paramount Pictures (1955)Paramount Pictures - CLG WikiParamount Pictures (1961)Paramount Pictures - CLG WikiParamount Pictures (1960s)Paramount Pictures - CLG WikiParamount Pictures (1964)Paramount Pictures (1965)Paramount Pictures (1966)Paramount Proudly PresentsVistaVisionParamount Pictures - CLG Wiki[Untitled]Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures (1968, Off-Center Byline)Paramount Pictures (1968)Paramount Pictures (1973)Paramount Pictures (1973, Widescreen)Paramount Pictures (1968, with Registed Trademark)Paramount Pictures (1974)Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures (1975)Paramount Pictures - CLG Wiki

Nicknames: "Majestic Mountain III", "VistaVision Mountain", "Perumount"

Logo: Originally created for Paramount's 3-D process called "Paravision" and later modified especially for widescreen, this logo appears more realistic and features a canyon scenery with trees around it. The sky is more distant in depth and is very contrast. Everything is pretty much the same as before here.

Trivia:
  • The mountain that you see is known as "Artesonraju", the mountain that's located in Peru.
  • The painting of the mountain was created by matte artist Jan Domela.

Variants: Several renditions of this logo have been discovered. This is going to get complicated, so let's explain this simply. There are many main variations of this logo:
  • 1953-1968: "A Paramount Picture" or "A Paramount Release" (written in the Paramount corporate font). When this logo--where the text and stars were bigger and the mountain was seen from afar--debuted on Paramount's first 3-D picture Sangaree, the words "A Paramount Picture" faded a few seconds later to the words "in 3 Dimension". At the end of the movie, the "The End" byline appears by itself, right in front of the mountain. It then fades to the company name a few moments later. The standard opening version was later seen on the first movies, like Those Redheads from Seattle and Money from Home.
  • 1968-1975: "Paramount" (in the same font) is seen on the mountain's peak, with the stars encircling the mountain. The byline "A Gulf+Western Company" appears on the bottom. Sometimes, the font for "Paramount" is different.
  • On films with VistaVision, the stars and text would fade out, and "in" would fade in. Then it fades out and a big "V" zooming in (a la the Viacom "V of Doom" logo) and "VISTA" left of the V and "ISION" right of the "V" appear in a wiping effect. Then, "MOTION PICTURE" appears under "VISTA" and "HIGH-FIDELITY" under "ISION" fade in.
  • On White Christmas, "Paramount (with the "P" written in their corporate font) proudly presents the first picture in" would first appear over the mountain, and then the VistaVision logo appeared, without any "MOTION PICTURE" or "HIGH FIDELITY" texts, then the Paramount logo played as usual (with the final notes of the Paramount on Parade march, followed by a bell sound).
  • The logo has appeared in Spanish ("Paramount Films Presenta"), French ("C'est un film Paramount", or "Distribué par Paramount"), and German ("Ein Paramount Film").
  • Another version exists at the beginning of movie trailers, where we see the 24 stars, and then "COMING FROM Paramount Pictures" (or "COMING FROM Paramount" since 1968) appears one by one in the center, with the Gulf+Western byline appearing below in the latter variation. It was used until around 1977. However, trailers for Harold and Maude had the normal version of this logo instead.
  • There is a variation that in 1974, two of the stars are clipped away. The mountain looks the same as logo 2's version, but the stars are bigger. "A Gulf+" slides in from the left and "+Western Company" from the right and they're in a different typeface. The script name also had a few variations of its own. At least two movies, Brother Sun, Sister Moon and Death Wish, featured the then-current TV logo version, and the 1974 logo features the print logo variation, which remains from this day forward.
  • A variation that exists has the logo as usual, but this time the mountain is simply a drawing with one color: Orange-brown. Seen on War and Peace (1956).
  • Some movies, such as Lady Sings the Blues and the original 1969 version of The Italian Job, had a still version of this logo.
  • Sometimes, the text and stars appear in shadow mode. This can be found on True Grit.
  • On some movies, like the first version of Alfie, the clouds move a bit faster than in the normal logo.
  • The movie Is Paris Burning? (1966) has a different drawing of the mountain in the ending. Also, the stars are kept intact and instead of "A Paramount Picture", we see "THE END" in white overlapping the mountain.
  • On Barbarella, the Gulf + Western byline is slightly off-center.

FX/SFX
: Just the gliding clouds.
On the "COMING FROM" variant, the stars appearing, followed by each word one by one and then the G+W byline (or "Pictures" in the corporate Paramount font on trailers prior to 1968).

Music/Sounds: None, although it plays through the beginning/end of the movie's theme. For films shown in VistaVision, the logo has a majestic fanfare composed by Nathan Van Cleave, except on some movies like Gunfight at the O.K. Corral, Strategic Air Command and more notably, Vertigo. Those three movies, along with a few others, used the movie's theme. For the "COMING FROM" variant, a rhythmic timpani sound is heard for each word that appears, followed by a drum beat. Charlotte's Web had a emotional (and loud) 13-note horn fanfare that recalled the main theme (Deep in the dark) from the film, but was silent on the closing version. Some TV movies, such as Seven in Darkness, had an extended version of the 1969 Paramount Television "Closet Killer" theme from the era. On Money from Home, it had a different brass fanfare, composed by Leigh Harline.

Music/Sounds Variant: The VistaVision fanfare was sometimes rearranged specially for some movies like The Desperate Hours (Gail Kubik, Daniele Amfitheatrof), The Tin Star (Elmer Bernstein) and Artists and Models, where it was revised by Walter Scharf and also low-toned.


Availability: Common. Again, preserved on Paramount releases of the period. This logo, without the VistaVision logo, was first seen on Sangaree. The VistaVision version is mostly seen on Western films (including Last Train from Gun Hill, the Magnetic Video release of which preserves the logo in its entirety) and is also seen on White Christmas (the first film to use that logo's "VistaVision" variation) and Vertigo. It was plastered by the 1963 Universal logo at the beginning of four Hitchcock films that Paramount merely released: The Trouble with Harry, The Man Who Knew Too Much, Vertigo, and Rear Window; recent remastered prints of the films restore this and are retained on TCM and AMC, as well as the DVDs. Another Hitchcock movie from Paramount, Psycho, also preserves this logo on its MCA Videocassette, Inc. release. This logo surprisingly appeared at the beginning of the Indiana Jones films (but with the Gulf+Western byline as seen in the 6th logo added in) and Big Top Pee-wee. Among the movies released with the 1968-74 variation were the first two films in The Godfather series, Catch 22, On a Clear Day You Can See Forever, Charlotte's Web, Paint Your Wagon, Harold and Maude, Willy Wonka & the Chocolate Factory (now owned by Warner Bros.), Rosemary's Baby, and Chinatown. Also seen at the end of the 2001 DVD release of The Godfather II and the1974 film Chinatown, which had the 2nd logo at the beginning. The 1974-75 variation can be found on the original Longest Yard, The Day of the Locust, Bug, Nashville, Framed and Three Days of the Condor, and also plasters the 1968-74 variation on many current prints of Goodbye, Columbus. New prints of Danger: Diabolik and Such Good Friends, some prints of Charlotte's Web, and earlier DVD releases of The Godfather and The Godfather II have this logo plastered with the 1986 logo, while many current prints of Once Upon a Time in the West, Barbarella, Ace High, Downhill Racer, Three Days of the Condor, and Murphy's War have this logo plastered with the 1975 logo (although this logo is kept at the end of Barbarella). The last movie to use this logo was Three Days of the Condor. It was most recently seen at the start of the IMAX version of Raiders of the Lost Ark. The Charlottes Web variant with the fanfare still intact on most current prints of the film.

Scare Factor: None. But low for the charlottes web variant as the fanfare is very loud and might catch you off-guard if you were expecting silence on the logo.



6
th Logo
(October 8, 1975-December 12, 1986)
Paramount Pictures (1975)Paramount Pictures (1976)Paramount Pictures - CLG WikiParamount Pictures (1980)
Paramount Pictures - CLG WikiParamount Pictures (1975-1986, Offcenter)
Paramount Pictures (1985)Paramount Pictures (1985)
Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures (1986)

Nicknames: "Blue Mountain", "Abstract Mountain", "'70s Mountain", "80s Mountain", "Fading Mountain", "VistaVision Mountain II", "Perumount II"

Logo: We see the same mountain with the canyon-style scenery as the previous logo. 22 white stars fade in, encircling the mountain. The word "Paramount" fades in on the mountain's peak. A byline fades in at the base of the mountain:

A
Gulf+Western
Company

The logo fades to a light blue mountain surrounded by a circular navy blue border on a light blue screen. The final product turns out to be Paramount's current print logo from that point onward, but as most print logos, they change over the years, because in the future, the byline for this logo and the byline for this print logo will change two times. This logo is similar to the Paramount Television ID of the period and has darker colors compared to the TV ID.

Variants:
  • The distance between the words and the mountain tip sometimes varies.
  • The size of the logo may vary.
  • One variation (probably the original) has a smaller blue circle around a smaller mountain, both kind of receded. The text for "Paramount" is smaller than usual and the text for "A Gulf+Western Company" is drastically larger, along with the stars. This rather ugly variation was seen on Hustle, Leadbelly, The Last Tycoon and Looking for Mr. Goodbar, among others. A less uglier version with resized text (but still keeping the receded circle and mountain) appears on some films. This version also lacks a registered trademark (®) symbol.
  • A variation of this logo was used as a bumper for trailers to upcoming films with the phrase "Coming From" above the logo. However, trailers for Popeye and D.A.R.Y.L. among some other movies had the normal version instead.

FX/SFX: The clouds moving, the stars, company name, and byline fading in.

Music/Sounds: Often had no music, although the original version of Grease had a theme (which seems to be a horn re-orchestration of the intro to Love is a Many Splendored Thing). In some cases, a new orchestral fanfare by Jerry Goldsmith (based loosely on Paramount on Parade) played throughout, especially on variants of this logo that were used on trailers for films, including Islands in the Stream, Saturday Night Fever, Foul Play, and Airplane!. In other cases, it uses the opening/closing theme. Starting Over had the original fanfare at the beginning, but was silent on the closing version.

Availability: Common. Can be found on most TV broadcasts of late '70s-mid '80s movies. Plenty of films released on DVD have this logo intact or restored as well.
The first movie to use this logo was Mahogany. It has been restored on the recent Sony DVD release and TV broadcasts of Meatballs, which was previously plastered with the 7th logo. It also appears at the end of the first two Indiana Jones films (and the third film, on the DVD release) and the 1980 film Popeye, which all had the 5th logo at the beginning. The 1976 variation can be found on Lipstick, the original The Bad News Bears, Won Ton Ton: The Dog Who Saved Hollywood, Honey Buns, Race for Your Life, Charlie Brown, and many current prints of Looking for Mr. Goodbar. Some current prints of Grease, Star Trek: The Motion Picture and Top Gun, and earlier DVD releases such as the 1976 version of King Kong and some cable prints of Mahogany have this logo plastered with the 1986 version with the Viacom byline. The last movie to use this logo was The Golden Child (though only at the end; the 7th logo was used at the beginning of the film). Of the films released during their distribution pact with Lorimar, An Officer and a Gentleman still has this logo (albeit with Lorimar's logo removed), but The Postman Always Rings Twice, Escape to Victory, Blake Edwards' S.O.B., and The Sea Wolves all have it removed (since the studio only had North American distribution rights), being replaced by the 1999 Warner Bros. logo on most current prints. Night School however, has this and Lorimar's logo intact on a recent Movie Channel airing, and on the widescreen Laserdisc, with Warner's "Shield of Staleness" preceding it. The variant used on trailers is usually preserved on iTunes releases like Flashdance, Saturday Night Fever and Islands in the Stream. Though the trailer for Airplane! is plastered by the 2002 logo (it retains the fanfare, however). It was most recently seen at the end of the IMAX version of Raiders of the Lost Ark.

Scare Factor: Low. A lack of elements found on the TV version (the "Paramount" sliding in and the music) make this logo much less scary than its television counterpart. However, the realistic mountain fading to blue may seem a bit jarring.



7th Logo
(December 12, 1986-February 15, 2002, January 28, 2003)

Paramount Pictures - CLG WikiParamount Pictures (1988-1989)Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures (1994, Bylineless)Paramount Pictures (1995)Paramount Pictures (1999)
Paramount Pictures (2000)Paramount Pictures - CLG Wiki

Nicknames: "CGI Mountain", "'90s Mountain", "Majestic Mountain V", "75 Years of Paramount", "Mountain of Monotony", "Perumount III"

Logo: We see a model of a mountain, with a CGI lake
in front of it and a light blue/yellow gradient sky with a yellow sunset behind it. The camera begins to zoom closer to the mountain, as 22 silver stars (also CGI) come from the bottom left and encircle the mountain, forming the familiar logo. The word "Paramount", in its familiar script logo font and redone in a shiny silver color, fades in on the peak of the mountain, along with the Registered Trademark "
®" symbol. Seconds later, one of the four bylines (as seen below; depends on the year(s) seen below) fades in below the logo (not the international version).

Trivia:
The logo was designed by Studio Productions (now known as "Flip Your Lid Animation"), who also produced the 1994 20th Century Fox logo and the 1990-1997 Universal Pictures logo. The CGI stars were animated by Omnibus Computer Graphics, and the mountain scenery was a model created by Apogee, Inc.

Bylines:

  • December 12, 1986-August 30, 1989: "A Gulf+Western Company" (it fades in together with the Paramount script logo and looks the same as it did in the previous logo).
  • September 22, 1989-January 13, 1995: "A Paramount Communications Company" with a line above the byline fades in, in white. On the byline's first year, the byline faded in with the Paramount script logo like the Gulf+Western version and was in gold.
  • February 17, 1995-February 15, 2002, January 28, 2003: "A VIACOM COMPANY" (in the 1990 \/|/\CO/\/\ "Wigga-Wigga" font), with a line above the byline fades in, again, in white.
  • One variant, used on the trailer for Mission: Impossible II and international releases, has no byline whatsoever. (See below.)
Variants: While there have been some variations of the logo depending on the movie, and of course the three byline variants, there are two main logo variations of this logo:
  • December 12, 1986-December 18, 1987: For this logo's first official year (1987, even though the logo actually debuted in 1986), the words "75th Anniversary" appear over the mountain, between the Paramount script logo and the Gulf + Western byline. "75th" was in silver with "75" bigger and "th" smaller and "Anniversary" in gold. Also, the "™" symbol was used in place of the standard "®" mark.
  • Sometimes, it starts with an almost fully static logo (only the clouds move), but a few seconds later, the animation starts normally.
  • February 5, 1988-August 30, 1989: The "75th Anniversary" disclaimer is removed, and the Gulf+Western byline is shifted slightly up.
  • June 30, 1999-February 15, 2002: Paramount slightly redid their logo. The same basic concept is here, but is reanimated to look nicer. The stars are thicker (with golden sides), shinier, and have a nice motion blur effect. The star's reflection can now be seen in the lake in front of the mountain, and the Paramount script logo and the Viacom byline now shine. The mountain now also turns dark. Also, the "®" symbol now fades in at the same time as the byline. These additions are subtle, but they make the logo seem much less dated. On the logo's first year, the Viacom byline fades in with the Paramount script logo, just like the Gulf+Western version.
  • Strangely, the 1995-2002 version with the Viacom byline was spotted after the split-screen credits when Barnyard aired on Nickelodeon on March 21, 2010. It might be considered an error on production or broadcast.
  • A rare version of this logo existed in 1999. The camera rotates about an angle until it shows the logo and the stars. There are also sunflare and flashing effects at the beginning. The sky seems to be more realistic than the normal logo and looks a little similar to the 2002 logo. You see the text reversed at the beginning (along with the stars); it seems like "tnuomaraP" (Paramount). However, this variant lacks the byline. It was seen on a trailer for the Tom Cruise film Mission: Impossible II.
  • There is also a videotaped version of the logo, primarily used to plaster older logos on VHS.
  • On CIC Video's The Paramount Movie Show segments, VHS trailers for Chinatown and A Place in the Sun, theatrical trailers for I.Q., The Brady Bunch Movie, Star Trek: Generations and Braveheart, the TV spot for Milk Money, the teaser trailer for The Indian in the Cupboard and the second trailer for Forrest Gump, the logo is bylineless.
  • Sometimes, if you watch very closely, the animated clouds (and consequently, the logo) become still once the Viacom byline appears. This variant usually appears on VHS releases of TV shows and specials, and sometimes may plaster older logos on VHS and DVD. Examples of this are the 1999 and 2004 DVD releases of Star Trek: Generations.
  • On the 2002 DVD of Rugrats: Decade in Diapers, and syndicated airings of Death Wish 4: The Final Crackdown (before the Cannon logo), the logo is still.
  • A black-and-white version of the 75th Anniversary logo appears on the 1987 VHS of The Docks of New York.

FX/SFX: The stars circling the mountain, zoom in, text fading in
.

Music/Sounds: Usually silent, although a few films such as Fatal Attraction, Crocodile Dundee II, The Accused, Pet Sematary, Black Rain, Wayne's World, the 1995 VHS of The Big Bus, and post-1998 prints of Grease have bells/chimes followed by the 1975 fanfare. Event Horizon has a custom rearranged version of this fanfare (to sound more "powerful").

Music/Sounds Variants:

  • On Campus Man, a different fanfare, composed by James Newton Howard, plays during the logo.
  • On Stepping Out, a different fanfare, composed by Peter Matz, plays during the logo.
  • On The Naked Gun 33 1/3: The Final Insult, a different fanfare, composed by Ira Newborn, plays during the logo.
  • On two Nickelodeon movies, Harriet the Spy and Snow Day, we can hear (if you listen hard enough) a soft sounded wind sound while the stars are encircling the mountain.

Availability: Very common. Plastered on most broadcast and basic cable telecasts of Paramount movies as well as some of Paramount's "marquee" titles that have been remastered or restored. However, most pay cable showings and video releases still have their original logos. It can also be seen at the end of Big Top Pee-wee and Indiana Jones and the Last Crusade, which both have the 5th logo at the beginning (though strangely enough, the DVD of Indiana Jones and the Last Crusade has the Blue Mountain at the end instead!). The first film to use this logo was The Golden Child, released on December 12, 1986. The last film to use this logo was Crossroads, released on February 15, 2002 and the last releases overall to use this logo were the VHS compilations Rugrats Mysteries and SpongeBob SquarePants: Bikini Bottom Bash, both released on January 28, 2003. The 1999 revision is rarer, only appearing on movies which were released in theaters from 1999 to 2002; it first appeared on South Park: Bigger, Longer & Uncut. Paramount has used the 1995 Viacom variation in all logo plasterings and TV movies such as those made for Showtime. Still easy to catch, even though the logo has not been in use for more than ten years now. The 75th Anniversary logo appeared on 1987 video releases of Top Gun, Ferris Bueller's Day Off, The Whoopee Boys, Crocodile Dundee, Children of a Lesser God, and Star Trek IV: The Voyage Home, and were plastered with its later variations for many years. Paramount nicely un-plastered the logo off, and the 75th Anniversary variation appears on the DVD releases of Planes, Trains, and Automobiles and The Untouchables. The prototype version of the 75th Anniversary variation can be seen on The Golden Child and the trailer for Beverly Hills Cop II (which is preserved on iTunes). The Viacom variation of this logo plasters the Paramount Communications variant on the post-1995 VHS releases (and some DVD and Blu-ray releases) of films that were released in the final two months of 1994, and among them was Star Trek: Generations. On the 1999 first-time DVD release and the 2004 Special Edition DVD, the Viacom variant appears at both ends instead. On Hulu.com and the 2009 Blu-ray release and DVD re-release as part of the Star Trek: The Next Generation Motion Pictures Collection, the Paramount Communications variation is preserved. The Paramount Communications variant of this logo plasters the 1982 Orion Pictures logo on the Spike airings of First Blood. The Viacom variant of this logo was seen at the end of the AMC airings of Rambo: First Blood Part II and Prancer. The Paramount Communications variant makes surprise appearances on the Mexican DVD of Full Moon's Demonic Toys (released as
Juguetes Demoniacos) and Echo Bridge Home Entertainment's DVD releases of Puppet Master 5. The Gulf+Western variant makes a surprise appearance on the Razor Digital DVD of the original Puppet Master, which contains a rare uncut version and a 3-D version as well, but the latter version is not worth the effort. Also seen on the region 4 DVD release of Spongebob Squarepants: Nautical Nonsense and Sponge Buddies

Scare Factor: None.



8th Logo
(March 1, 2002-December 21, 2011)
The prototype 90th anniversary logo.Paramount Pictures - CLG WikiParamount 90th Anniversary (2002)Paramount Pictures - CLG WikiNow Avialable from Paramount" (2006 copyright)
Paramount Pictures (2008)Paramount Pictures - CLG WikiDistributed By Paramount Pictures (2008)Paramount Pictures (2010)Distributed By Paramount Pictures (2012)

Nicknames: "2000s Mountain", "Ultra Majestic Mountain", "CGI Mountain II", "Majestic Mountain VI", "90 Years of Paramount", "Perumount IV", "Ultra Perumount", "Ultra Majestic Perumount"

Logo: We see a majestic shot of a large amount of clouds, high over the earth, in space. In the distance, comet-like objects descend from the sky and as they zoom towards us, we see that they are the trademark Paramount stars, shooting towards us. The shot appears to "shimmer" a bit and then we see that we've been watching a reflection all along; the stars have been reflected through the familiar "Paramount" script. It too descends through the clouds above the stars, until we see a familiar mountain coming into view, now on a majestic sunrise-like background and surrounded by clouds. The stars zoom in below the script logo, which is now a silver color with a golden border, twisting and encircling the mountain. The script logo assumes its position above the mountain peak as the logo is completely formed. The Viacom byline then fades in under the logo, along with the "®" symbol.

Variants:

  • March 1-December 27, 2002: During its first year of use, the words "90TH ANNIVERSARY", in gold with "90" bigger and "TH" smaller and on the top right of "90" and "ANNIVERSARY" below, fade in with the Viacom byline and the line, sandwiched between the peak of the mountain. Again, "™" is used in place of "®" in this variation.
  • A prototype variant of the 90th anniversary logo was used. The "90TH ANNIVERSARY" text is bigger and shinier.
  • Starting with the release of How to Lose a Guy in 10 Days, the first standard variant of the logo was used.
  • A still picture of the logo was spotted on international prints of Sleuth (released by Sony Pictures Classics in the US).
  • A variant is used at the end of every trailer for Paramount's movies on online movie stores like iTunes and the PlayStation Store. We see a still version of the Paramount logo with the words "Now Available from Paramount". Below it is a copyright stamp. Has also been seen zoomed in (so the copyright and the "now available" text is not seen) and on the trailer for Airplane!, where the logo plasters the 1975 trailer version of the logo (keeping the music).
  • 2006-October 28, 2011: When distributing films from another company, the words "DISTRIBUTED BY", in white, are seen above the logo with the Viacom byline and the line. Usually seen at the end of DreamWorks films beginning in late 2006. It also oddly appears at the end of Iron Man, before the Marvel Studios logo. It also appears at the beginning of international prints of The Spy Next Door.
  • Late 2005-2011: The logo has been enhanced.
  • May 7, 2010-December 21, 2011: The Viacom byline is switched to its 2006 font. The words "DISTRIBUTED BY" are also updated to match it.

FX/SFX
: INCREDIBLE BREATHTAKING CGI, very reminiscent of the more majestic and stylized 1940s and '50s mountains.


Music/Sounds: Silent or the opening theme of the movie, although on Mean Girls, the same fanfare used on the last logo plays.

Music/Sounds Variant:
  • On The Longest Yard, a different fanfare plays. This was composed by Teddy Castellucci.
  • On an AMC airing of Rambo III, this plasters the Carolco logo and keeps its low-pitched version of the theme. One of the worst cases of logo plastering ever.

Availability: Very common, as it was used on all movies from 2002 to 2011. Also seen at the end of Elizabethtown, Zodiac, and Indiana Jones and the Kingdom of the Crystal Skull, which all had the 6th logo at the beginning. It also appears at the end of Grease Sing-a-Long (a re-release of 1978's Grease), which has the 7th logo at the beginning. The 90th Anniversary variation was first seen on We Were Soldiers and sometimes plasters old logos on 2002 video releases, and also replaced the Tri-Star Pictures logo on Encore airings of Rambo III. On the Blue's Clues episode "Meet Joe" on VHS, the previous logo is shown at the beginning, while the 90th Anniversary closing variant plays at the end of the tape. The last films to use this logo officially were Young Adult and The Adventures of Tintin. Also plasters the Weintraub Entertainment Group logo on a recent Encore airing of My Stepmother is an Alien, but kept the opening music. It also plasters the 1982 Orion Pictures logo on HBO and Comedy Central airings of Bill and Ted's Excellent Adventure (also plasters the closing version of the logo at the end, the following Nelson Entertainment logo is kept intact at the beginning). Surprisingly, the full version appears at the beginning of a few early episodes of Hogan's Heroes on Me-TV, including the pilot episode, as well as the HD remasters on Universal HD.

Scare Factor: None. The animation is mind-blowing, and it is a suitable successor to Paramount's original CGI mountain.



9th Logo
(December 16, 2011- )

Paramount 100th Anniversary[Untitled]
Paramount Pictures (2013)Paramount Pictures (2013, French)

Nicknames
: "Master Majestic Mountain", "2010s Mountain", "Ultra Majestic Mountain II", "CGI Mountain III", "Majestic Mountain VII", "100 Years of Paramount", "Perumount V", "Master Majestic Perumount", "Centennial Mountain", "Centennial Majestic Mountain"

Logo: On a dark cloudy background, we see several stars flying towards us, a mirrored reference to the previous logo. As the third star flies towards us, we follow the star to reveal that we were looking at the reflection of a lake. We follow the stars as they skim the lake and create ripples. We continue to fly forward as a total of 22 stars encircle the mountain ahead. Then the word "Paramount" zooms back to take its place on the mountain, which is situated on a cloudy sunset landscape. The 2010 Viacom byline fades in below.

Trivia: This logo is designed by DevaStudios, Inc.

Variants:
  • For the logo's first official year (2012, even though it premiered in 2011), a bright light shines to reveal "100 Years" with "100" bigger and "Years" smaller, before a small Viacom byline fades in underneath.
  • Closing: Just like the last logo, sometimes "DISTRIBUTED BY" appears above the logo. This variant was first seen on Mission Impossible – Ghost Protocol and can be seen on some trailers. It was even seen at the end of Star Trek Into Darkness.

FX/SFX: Beautifully crafted CGI that combines elements of the 2002 logo and the landscape of the 1986 logo.

Music/Sounds: A light bell and string piece which rises in intensity to become a majestic fanfare which ends in a 5-note orchestral piece, scored by Michael Giacchino.

Music/Sounds Variants:
  • On Mission: Impossible – Ghost Protocol, there is an alternate version of the fanfare with some slight changes in the notes and orchestration, making it more dramatic.
  • On recent HD prints of Mahogany, the logo is silent.
  • Certain movies, such as G.I. Joe: Retaliation and Star Trek Into Darkness, have the opening theme used instead.

Availability: Common. First seen on Mission: Impossible – Ghost Protocol.
The "100 Years" version was used on all Paramount releases that premiered throughout 2012 (hence the studio's 100th anniversary). The "100 Years" variant officially made its last appearance on the films Cirque du Soleil: Worlds Away and Jack Reacher, both released on December 21, 2012. Although, it made a surprise appearance at the start of the 3D version of Top Gun, released on February 8, 2013; and oddly, Hasbro'sKRE-OStar Trek stop motion short. It can also be seen on DevaStudios' official website and on Paramount's official YouTube channel. The standard version was first used on the film Hansel & Gretel: Witch Hunters, released on January 25, 2013. The logo also appears on no less than two Marvel films released by Disney: Marvel's The Avengers and Iron Man 3 (Disney's Marvel Studios made the films and Walt Disney Studios Motion Pictures handles all worldwide distribution; however, since Paramount's contract with Marvel Studios is still in effect until 2014, the logo appears at the beginning as a form of compensation). Oddly, the teaser trailer for Thor: The Dark World shows only the Marvel logo.

Scare Factor: Absolutely none. This logo and the animation already looks mind-blowing. Could possibly become a favorite of many.



iheartparamount
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Started By Thread Subject Replies Last Post
Shadeed329 About the video FlashMaster659 uploaded 4 May 9 2012, 6:14 PM EDT by Shadeed329
Thread started: Dec 20 2011, 4:55 PM EST  Watch
As far as I'm concerned, I don't want ANYONE removing that video until we get a HIGHER QUALITY of the video using the SAME theme!! The other one is a different sounding theme from the other!! Next person who deletes it, will pay!!
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RoboRock123 One more thing about the availability of the 100 Years logo 3 Apr 5 2014, 5:20 PM EDT by TheBOSS42069
Thread started: Sep 2 2012, 10:06 PM EDT  Watch
It also appears on newer prints of Iron Man.
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GETENT 90th prototype 1 Apr 3 2014, 2:43 PM EDT by TheBOSS42069
Thread started: Dec 14 2013, 4:41 PM EST  Watch
where can you find the 90th anniversary prototype? I did not see it on we were soldiers or clockstoppers.
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gohan56782 2 Paramount Logos 3 Mar 28 2014, 12:14 AM EDT by Supermarty-o
Thread started: Mar 1 2013, 8:44 AM EST  Watch
I found this when I was watching a top gun VHS closing. The 1975 logo would animate, then after that, A still of the 75th anniversary logo appears.
http://www.youtube.com/watch?v=63OOqvHR4H0
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