Hallmark Entertainment

Logo descriptions by James Fabiano
Logo captures by Eric S. and TheEriccorpinc
Video captures courtesy of Eric S., EnormousRat, and mcydodge919

Background: Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed RHI Entertainment. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.

1st Logo
(October 8, 1994-September 28, 1996)

Nicknames: "The Stamp", "The Plate", "Hallmark Plate"

Logo: A gold plate with letters to "HALLMARK" backwards fills the screen, then as the camera backs away it's revealed to be a stamp that, well, stamps a silver rectangle as the image turns around. The rectangle continues to turn around until it stops in the center, revealing that it reads:

________________
HALLMARK
ENTERTAINMENT

all against a stylized brown or plain black background. There are lines above and below the name.

Variant: Sometimes, "Distributed By" would fade in after the logo forms.

FX/SFX: The "stamp".

Music/Sounds: None or the ending theme.

Availability: It's seen at the end of Hallmark-owned shows whenever they are reran.

Editor's Note: None.



2nd Logo
(October 23, 1994-June 17, 2006)

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Nicknames: "The H Ribbon", "Hallmark Ribbon"

Logo: On a black background, we see a stylized H made of ribbons, which is surrounded by a box zooming up on us, while "HALLMARK ENTERTAINMENT" in a grey Times New Roman font moves up the place itself under the box. When it's completed, the logo zooms back from us a bit.

Variants:

• A filmed version exists.
  
• Sometimes, "Distributed by" would be seen on top.
• At the beginning of some TV movies, "PRESENTS" appears below.
• Occasionally, the copyright stamp is omitted.
• There is a version where the logo appears on a dusty light yellow background. The border is smaller while the text is much larger. Both of them are in black.
• A still variant without the "H" logo can be seen in The Poseidon Adventure.
  

FX/SFX: The zooming.

Music/Sounds: The closing theme of the show, silence, or a short fanfare.

Availability: Rare. It was also seen on TV shows and movies made by Hallmark Entertainment of the era.

• It's seen on The Secret World of Alex Mack and Farscape, which was retained on DVD releases.
• This can be seen on the TV movie Sabrina, the Teenage Witch, followed by the first NBCUniversal logo.
• On recent prints of Alice in Wonderland (1999 TV movie), the Sonar Entertainment logo plasters this one.

Editor's Note: It's a well-crafted logo for its time, though some might mistake the H ribbon as resembling an X.