Lorimar Film Entertainment

Logo descriptions by James Fabiano, Sean Beard, and Matt A.
Logo captures by Eric S., V of Doom, Mr. Logo Lord, Derrick Anderson, Supermarty-o, and Others
Editions by V of Doom and thehugetvfan
Video captures courtesy of Phasicblu, Logoman7881, Eric S., and DudeThatLogo


Background: Lorimar Productions began to produce movies in 1971, starting with the independent film The Sporting Club. Later on, the company acquired the Allied Artists Pictures library in 1980 when said company went under, but it didn't have its own movie arm until April 21, 1986 when Lorimar-Telepictures was formed by the merging of Lorimar with Telepictures, forming "Lorimar Motion Pictures"; however, these television divisions became separate companies in 1988, and this film unit was reincorporated as "Lorimar Film Entertainment", closing definitively in 1990. Today, most of the Lorimar movie releases, with some exceptions, are currently held by Warner Bros. Entertainment.


1st Logo
(1981-1986)

Nicknames: "The Orange/Red Line", "Script"

Logo: It's only the same as the 1978 TV logo, except the logo is slowed down and the text is orange-ish red, with "PRESENTS" below.

Variants:

• Sometimes the LORIMAR text is red.
• Sometimes, it's bylineless.
• On black and white movies, the logo is in black and white.

FX/SFX/Cheesy Factor: Same as the TV version.

Music/Sounds: Usually silent.

Availability: Pretty rare. Warner Bros. has a poor habit of plastering their logo over this one, while Universal leaves it intact most of the time. It can be still be seen on Escape to Victory and Tank after the 1963 Universal logo. The first VHS, and recent DVD/Blu-ray of The Last Starfighter retain it after the Universal logo, but was plastered with the WB shield on old full-screen TV airings, and the 1997 Universal logo on the 1999 DVD release.

Editor's Note: Not as impactful as the TV logo, due to it's similarity and it's lack of the general theme.



2nd Logo
(1986-September 9, 1988)

Nicknames: "Lorimar Sunburst", "L-T Sunburst"

Logo: We start on a yellow flash with a white sunburst in the middle. As the flash fades, the word "LORIMAR" (not in the normal connected font), with "MOTION PICTURES" underneath, slowly zoom in. All the words are red with white and blue outlines. Under the "MOTION PICTURES" text is an upside down red triangle shape with white lines to give the logo a 3-D look. At the point of the triangle is a half circle shaped space, and as the logo forms, the sunburst becomes a little yellow flash of light that moves downward and enters the opening at the logo's bottom. Under the entire logo is the byline "A DIVISION OF LORIMAR-TELEPICTURES".

Variant: The first Lorimar movies using this logo had no white and blue outlines, making the logo almost entirely red.

FX/SFX: The moving logo and the light joining it.

Music/Sounds: Silent, or usually the film's opening audio.

Availability: Quite rare considering the logo's short lifespan in addition to the rampant plastering habits of Warner Bros. However, this is retained on the Warner Archive DVD-R of Orphans, the Warner Archive Blu-ray of Running On Empty, and the Columbia TriStar/Sony Entertainment DVDs and 88 Films UK Blu-Ray of Two Moon Junction (being that RCA/Columbia released the film on VHS/Laserdisc, since Lorimar only had theatrical distribution rights). This was originally seen on films such as The Boy Who Could Fly, The Morning After, Big Shots, The Fourth Protocol, and Made in Heaven. Return of the Living Dead Part II was also one with this logo but got with Warner's plastering habits it got plastered on the 2004 DVD release (it is presumed, though, that the recent Scream Factory Blu-Ray release restores it since it will also feature a new 4K restoration). Also found on the Lorimar Home Video releases of Action Jackson, including the late '90s Warner Home Video VHS and a Bounce TV airing in January 2016.

Editor's Note: Could be too bright for some at the beginning, but it's a decent logo. At least they tried something different.