Netflix Originals

Logo descriptions by LEGOGuy1999, BenIsRandom, and Colorband
Logo captures by LEGOGuy1999, BenIsRandom, and LogosForTheWin
Video captures courtesy of TakingofPelhamify


Background: Netflix is a video streaming service founded on August 29, 1997 as a DVD-by-mail service. In addition to offering movies and TV shows from a variety of companies, Netflix also offers original content such as House of Cards, Orange is the New Black, Unbreakable Kimmy Schmidt, and BoJack Horseman, as well as international shows and continuations of cancelled series.


1st Logo

(January 25, 2012- )

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Logo: Technically, this is just an in-credit text that reads "A NETFLIX ORIGINAL SERIES".

Variants: There are 4 custom versions of this logo:

• Lilyhammer: On a black/dark blue gradient background with some snow falling, the text "A NETFLIX ORIGINAL SERIES" in silver(and in an arial font) is seen. The text shines.
• House of Cards: On a black background, the text "A NETFLIX ORIGINAL SERIES" (in silver and red and in the House of Cardscustom font) fades in and out.
• Hemlock Grove: TBA
  
• Orange Is The New Black: The camera pans slowly to the left, as we see a metal fence on a cloudy background. Behind the fence is the text:

a NETFLIX-----------

ORIGINAL SERIES

• in the custom OITNB font. The text appears blurry at first, but the image quickly sharpens as the camera's focus goes past the fence and onto the text. The camera keeps panning until the logo is finished.
• Glitter Force: TBA
• The Bojack Horseman episode "The Showstopper" replaces it with "A WHATTIMEISITRIGHTNOW.COM ORIGINAL SERIES" (a fictional website in Bojack that is what the URL suggests, which produced the show within a show Philbert. The episode begins with the intro for Philbert.
  

FX/SFX: Depends on the variant.

Music/Sounds: Depends on the variant.

Availability: Seen on the first seasons of Lilyhammer, House of Cards, Hemlock Grove, and Orange Is the New Black. Still used on some shows, and newer shows also use it. Also seen on Glitter Force, the English dubbed of Smile Pretty Cure!.

Editor's Note: None.

2nd Logo
(December 24, 2013-April 4, 2014)

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Nicknames: "Redflix", "Red Netflix", "Boringflix", "Boring Netflix"

Logo: On a black background, a shadow appears. Then, a red square with the word "N E T F L I X" (with an arc shape at the bottom of the word) fades in, and it slowly zooms in.

FX/SFX: The simple fade-ins, which have no effort. However, this was probably a placeholder.

Music/Sounds: None.

Availability: Seen on the first ten episodes of Turbo FAST and the second season of House of Cards.

Editor's Note: None.

3rd Logo

(2013-2014)

Nicknames: "Red Netflix II", "Redflix II"

Logo: On a red background, the letters of the old Netflix logo (in CGI and in 3D) turn to face the viewer. Text is below, which varies based on the genre:

• Comedy - "COMEDY" or "A NETFLIX COMEDY SPECIAL"
• Documentaries - "A NETFLIX DOCUMENTARY"

FX/SFX: The animation of the letters.

Music/Sounds: None or the closing theme of the show.

Availability: Common. The documentary variant was seen on, well, documentaries such as The Short Game. The comedy variant was seen on Netflix comedies such as Marc Maron: Thinky Pain andMike Birbiglia: My Girlfriend’s Boyfriend, as well as the first season of Derek.

Editor's Note: None.

4th Logo
(June 6, 2014-February 1, 2019)

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Nicknames: "Red Netflix III", "Redflix III", "Popflix", "Popping Netflix", "Da-Dum"

Logo: On a white gradient background, the white word "NETFLIX" (with an arc shape at the bottom of the word, like the previous logo, but in a different font) pops up, one-by-one, leaving shadows. Then, the word lowers, one-by-one, the shadows shrink, and it turns 2D and red, and the logo zooms out and stops.

Trivia: The "DA-DUM" sound is likely inspired by Frank Underwood's gesture of quickly knocking on his desk twice in House of Cards.

Variant: On trailers, either the text "ONLY ON" is above the animation with the date of the show's series or season premiere would be below, or the text "NOW STREAMING" would be below the animation, with no additional text.

FX/SFX: The word popping up, lowering, and turning 2D and red. Typical 2010's animation.

Music/Sounds: Two electronic drum beats, followed by a synth note that holds out until the text stops zooming out. Otherwise, it's silent. Essentially a slightly extended version of the sound that plays when you open Netflix on a TV.

Availability: Very common. Seen on recent episodes of currently-streaming Netflix original shows, such as House of Cards, Turbo FAST, and Unbreakable Kimmy Schmidt, among others.

Editor's Note: Probably one of the most iconic logos of the 2010s.

5th Logo
(February 1, 2019-)

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Nicknames: "Big Red N", "Netflix Enters the Grid", "Popflix II", "Da-Dum II" "The N of Doom"

Logo:

• Short (Original Series): On a black background, the current secondary Netflix logo (the letter Nwith an arc shape at the bottom, with the middle diagonal stroke in a lighter color) draws in from the vertical stroke on the left to the vertical stroke on the right. We then zoom into the N and it soon draws out, this time as lines grouped together to form a whole. We continue zooming in to the lines that made up the leftmost line of the N as their colors shift into various hues. We continue to zoom past the lines and end on the same blackbackground we started out on.
• Long (Original Film): In space, a red line shoots up into the air and hundreds of different coloured lines shoot down from the sky, as we pan through them until they tilt vertically and are revealed to be the inside of a bigger red line, which draws to reveal itself as the N from the short logo. It continues to zoom out before fading to black.

Trivia: According to a Netflix spokesperson speaking with Fast Company, the vertical lines were "inspired by the idea of turning Netflix’s own show thumbnails sideways, like records on a shelf."This logo was designed by Imaginary Forces.

FX/SFX: The letter drawing in, drawing out, and turning into a group of lines as we zoom in.

Music/Sounds: Same as the previous logo.

Availability: Brand new. First seen on Russian Doll and will appear on all new Netflix films and TV shows. It will also plaster the old logo on old episodes of Netflix originals (House of Cards,Orange is the New Black, etc.)

Editor's Note: While this logo has a cult following, people generally criticise it for the "DA-DUM" sound effect being delayed or the end seeming too busy. It has also been mocked for seeming like a YouTuber intro, with the zooming and the colors. People also think of this logo as fixing what wasn't broken.