South Carolina ETV

Logo descriptions by gshowguy, mr3urious, Jonathan Hendricks, and Thisisanswer
Logo captures by mr3urious
Editions by Shadeed A. Kelly, Juniorfan88, vzeu019j, mcy919, and thehugetvfan
Video captures courtesy of Skyoneer2007 MacBookPro1990,and GDelva2003

Background: South Carolina Educational Television (known as South Carolina ETV, ETV, and SCETV) is the statewide PBS affiliate for South Carolina. The main headquarters are located in Columbia, where the flagship station WRLK-TV is located.

1st Logo
(1970s-1981)

Nickname: "Giant ETV"

Logo: On a dark orange background, we see the words "south carolina" moving upward in a wave-like fashion, on the right side of the screen. A giant "etv" animates in the same style, but in all directions ("e" and "v" coming from the right, and "t" coming from the top) before reaching the center of the screen.

FX/SFX: Early Scanimation.

Music/Sounds: A synth version of Claudio Monteverdi's Orfeo Suite, done by Wendy Carlos.

Availability: Can be found on Studio See. Though it's likely Firing Line and NatureScene had this logo, too.

Editor's Note: The dated animation is very ugly, although the music can be catchy to some.

2nd Logo
(1981-1983)

Nickname: "The Weird SC", "Cheesy SC", "Fluorescent SC"

Logo: On a dark blue background, a weird, tubular "S" draws in. A curve then draws in, making a abstract "SC". The text "south carolina" appears below, followed by "educational television" appearing in sync with the music. The logo flashes in sync with the music, gaining a lime green outline and a still shine on the "SC".

FX/SFX: The SC drawing in, the flash.

Music/Sounds: An '80s-esque disco theme. It's actually quite catchy but doesn't fit the era well.

Availability: Can be spotted at the end of Six Gun Heroes.

Editor's Note:This logo is awful. The logo consists of rushed Scanimate effects and the flash at the end looks like a kid drew it in with crayons.

3rd Logo
(1983-1993)

Nickname: "The Weird SC II", "Metallic SC"

Logo: The same "SC" from before, in metallic silver zooms out against a shady baby blue-coral gradient background and shine. Then, "south carolina educational television", all in a rounded lower-case font and arranged like this:

south carolina----------

educational television

fades in below.

FX/SFX: The "SC" zooming out.

Music/Sounds: A synth score sounding a little bit like the Entertainment Tonight theme is heard on some shows, which is actually a horn and percussion excerpt from "Energy" by Craig Palmer. Usually, a male announcer says the following, without music:

1983-1990: "A production of the South Carolina Educational Television Network." A faster announcer exists.
1990-1993: "A production of South Carolina ETV"

Music/Sound Variants:

A rare variant had a different male announcer and a different message. This announcer says, "A PRESENTATION of the South Carolina Educational Television Network". This came from a series called Voices & Visions, which used to be broadcasted on the Annenberg/CPB Channel, and was distributed by SCETV.
On America's Political Parties, an announcer says "A presentation of South Carolina ETV."

Availability: Rare. It can be seen on old tapes of Firing Line and NatureScene. Reruns of NatureScene with this logo appear on The South Carolina Channel, as well as the main channel.

Editor's Note: None.

4th Logo
(1993-2000)

Nickname: "Multi-SC's"

Logo: We see the same "SC" logo from the previous logos, but in blue, the parts are permanently fused together, and is thinner, and set against a background of ghostly "SC" logos that travel upward, making it look like the logo is "falling". It is positioned next to "South Carolina ETV", in CG Omega font.

Variant: On The Magic School Bus and The Dooley and Pals Show, the logo was in a box against a black background and had "A Production Of" or "Presented by South Carolina ETV" (in yellow) over it.

FX/SFX: The moving background.

Music/Sounds: Each time, the closing music plays over, but sometimes it has its own music or no music. The version with no music has been spotted with two different announcers. One of them is the announcer from Logo 1 saying "A Presentation of South Carolina ETV," while the other is a different announcer saying "A Production of South Carolina ETV."

Availability: The full on-screen version of the logo can be seen on NatureScene (Note that Firing Line had no logo after 1992; just the text "South Carolina ETV" against a green marble background). The announcer variants were spotted on Adventures in Scale Modeling and the special The Final Hours: Amelia Earhart's Last Flight. As for "Presented by South Carolina ETV", it can be seen on The Magic School Bus, and is always preserved on home video releases. It also appeared on The Dooley and Pals Show, which some religious stations carry.

Editor's Note: None.

5th Logo
(2003-2016)

Nickname: "The Yellow Stars", "The Skipping Guy", "ETV South Carolina"

Logo: On a turquoise background, a group of several yellow stars fly along the screen. Then, we see a weird yellow silhouette of a skipping guy whom the stars meet near the right of the screen and format in a position that looks as if the guy's tossing the stars out of his left hand. At the left, the letters "etv" in a giant white Bodoni font appears, as does "SOUTH CAROLINA" far below, in a different font.

Variant: There is a version without "SOUTH CAROLINA".

FX/SFX: The stars' animation.

Music/Sounds: No music, but we hear a whoosh followed by a calm, peaceful wind chime sound throughout. Sometimes just a different whoosh.

Availability: Can be spotted at the end of The Winemakers and other pre-2016 ETV shows at the beginning.

Editor's Note:"etv" shouldn't be read before "SOUTH CAROLINA." Same mistake made on the 1986Delta Video,Scholastic-Lorimar Home Video, post-2010DHX Media, 1995Cartoon Network Productions, andMCA Videocassette, Inc.logos, though they might refer to their new brand, ETV.

6th Logo

(20??-2016)

Logo: On a black background, we see "scetvpresents" zooming out, arranged in such order. They both shine.

FX/SFX: Just the zooming out.

Music/Sounds: None.

Availability: Uncommon. Seen at the end of programming.

Editor's Note: None.

7th Logo

(2016-)

Nickname: "The Blocky SC"

Logo:On a turquoise background with rhombuses on screen, we see ETV's current logo, which consists of a blocky drawing of South Carolina and the letters "etv" in a san-serif font, with the letters "t" and "v" connected, above "PRODUCTION". The rhombuses shine.

Variant: When used locally, the logo appears semi-transparent and on the 2009 PBS background in turquoise. Then, when the background fades to red, more color dots appear in multiple colors as the logo becomes opaque and the member stations fade in underneath, line by line, and the background switches back to turquoise.

FX/SFX: The rhombuses. For the local version, the background changing, the logo becoming opaque, and the member stations fading.

Music/Sounds: A short synth tune.

Music/Sounds Variant: The local version has some synthesized piano-like music plays while an announcer says "This is ETV".

Availability: Currently used on ETV programming and its member stations.

Editor's Note: None.

South Carolina ETV

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