Yle TV2 (Finland)
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Logo descriptions by Thisisanswer, Logent
Logo captures by Aarol, Logent, Pyscowicz/Nauhoitevideot
2nd Logo
Music/Sounds: Same as Yle TV1.
Availability: Extinct on TV. Featured as both startup and closedown ident through its long run, it could also be spotted before and after MTV programming block. Much like in Yle TV1, the Rundradion variant was featured when the day's broadcasting begins or ends with Swedish program.
Editor's Note: The loud fanfare may scare some away, especially at night.
FX/SFX: CGI background, lots of surface waves, lightning effects, animated swans.
Nicknames: "Pre-Cube 2", "Thin 2", "Bending Lines"
Logo captures by Aarol, Logent, Pyscowicz/Nauhoitevideot
Editions by Aarol, SnowflakesOmega, Nameless_Guy, Logent, Pyscowicz, and Unnepad
Video captures courtesy of FinnTapes, Kuva Rumpu, Joonas Pajuniva, Nauhoitevideot, aatox, Hugo Kiekeben, Japperi, Matapoliisit9, Antti Yrttiaho, SuperLargo, trigone, Vanhoja-mainoskatkoja, Nostalgia-TV, Vempaimia.net, Yle Areena, Kennel Helsinki
Background: Yle TV2 is a Finnish television channel owned and operated by Yle, the Finland's public TV broadcaster. Originally named as "TV-ohjelma 2", the channel was launched in March 1, 1965 as the result of theacquisition ofTesvisio and Tamvisio. The channel's operations are located in Tampere, where Tamvisio was previously operating. The name was soon changed to simply "TV2" in 1971 and again as "Yle TV2" during the company's rebranding in 2012. Television programs aired in Yle TV2 are generally public service programming, children's, youth, sport and music programmes. Since 2012, many of the channel's programs have been since targeted towards teenagers and younger adults. The common element seen in many Yle TV2 idents and logos are whooper swans (the national bird in Finland), that originated from Suomen Televisio (Yle TV1) and continued on the second channel since.
Background: Yle TV2 is a Finnish television channel owned and operated by Yle, the Finland's public TV broadcaster. Originally named as "TV-ohjelma 2", the channel was launched in March 1, 1965 as the result of theacquisition ofTesvisio and Tamvisio. The channel's operations are located in Tampere, where Tamvisio was previously operating. The name was soon changed to simply "TV2" in 1971 and again as "Yle TV2" during the company's rebranding in 2012. Television programs aired in Yle TV2 are generally public service programming, children's, youth, sport and music programmes. Since 2012, many of the channel's programs have been since targeted towards teenagers and younger adults. The common element seen in many Yle TV2 idents and logos are whooper swans (the national bird in Finland), that originated from Suomen Televisio (Yle TV1) and continued on the second channel since.
1st Logo
(March 1,-December 24, 1965)
Nickname: "Laser Beams and Oval II"
Logo: It's the same logo as Yle TV1 used at the time, but the lower text says "tv-ohjelma 2".
FX/SFX: None.
Music/Sounds: Same as Yle TV1.
Availability: Completely extinct. This ident was known to be in temporary use in 1965 before the next logo became used as the primary startup/closedown ident for the channel. Aside from a newspaper scan, no on-screen footage of the ident is known to exist.
Editor's Note: None.
2nd Logo
(December 24, 1965-December 31, 1991)
Nicknames: "The Birds II", "Color Swans II", "Another Clash of Swans"
Logo: It's the same logo as Yle TV1 used at the time, but "TV 2" appears below.
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Nicknames: "The Birds II", "Color Swans II", "Another Clash of Swans"
Logo: It's the same logo as Yle TV1 used at the time, but "TV 2" appears below.
Variant: Much like Yle TV1 had, the Swedish variant features the word "RUNDRADION"on the center of the screen.
FX/SFX: Same as Yle TV1.
Music/Sounds: Same as Yle TV1.
Availability: Extinct on TV. Featured as both startup and closedown ident through its long run, it could also be spotted before and after MTV programming block. Much like in Yle TV1, the Rundradion variant was featured when the day's broadcasting begins or ends with Swedish program.
Editor's Note: The loud fanfare may scare some away, especially at night.
3rd Logo
Logo: Similar to Yle TV1 at the time, the logo, which is "tv2" with the "2" in a square, is placed on a random spot in one of many photos.
Music/Sounds: A snippet of "Tammerkosken Sillalla" played with a glockenspiel.
Availability: Extinct on TV. Could be seen before and after theMTV programming block. Much like the TV1 logo at the time, there may be more of these to be found.
Editor's Note: None.
4th Logo
(1987-1990)
Logo: On a gray-black gradient background, a strange blue shape starts to spin rapidly. As it spins, it zooms out, revealing a blue oblong with "Y L E" in it. As it settles above the oblong, the shape stops spinning, taking the shape of a bulbous "2" with a white gradient on top. The logo shines. The logo also has a shadow, with what appears to be the true position of the shape.
FX/SFX: The shape zooming and spinning.
Music/Sounds: A chime is heard followed by the melody from before being played on a guitar partially and the last part played on chimes.
Availability: Extinct on TV. Featured prior and after MTV and FST programming blocks. Much like TV1, the ad bumper variant was used when the public broadcaster featured sponsored commercial breaks between live airings of sport events on TV2.
Editor's Note: None.
5th Logo
(1990-December 31, 1992)
Logo: On a black background, an blue cloth appears, flowing around. Various different patterns then appear, as mirrored copies of the logo scroll away and the cloth also partially turns purple. As more patterns appear, various stripes wipe in, forming the logo from before except that the white gradient on top is segmented. "Y L E" then fades in below as the cloth continues to move.
Variants:
FX/SFX: The moving cloth, the number.
Music/Sounds: A soothing saxophone theme.
Availability: Extinct on TV. Much like the previous logo, it was featured after MTV or FST programming block has ended, while the variant was featured before either of them is about to begin.
Editor's Note: None.
(1971-1987)
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Nickname: "Nature Photos II"
Logo: Similar to Yle TV1 at the time, the logo, which is "tv2" with the "2" in a square, is placed on a random spot in one of many photos.
Variants:
- Dated in August 13, 1981, we see a shot of whooper swan coming up in the air near the water with the logo placed on bottom right corner.
- Dated in July 16, 1985, we see a someone sailing around the lake on a small sailboat. The logo is placed above right, partly on the mainsail.
- Dated in January 13, 1986. a small bird can be seen sitting on a raspberry branch, as the logo is placed on top left side of the screen.
- Dated in 1986, we have a shot of a tree in a forest with what appears to be a bird house on the side. The logo is near the bottom of the trunk.
- At the end of programs, the logo is colored blue and is placed in the middle of a white background. Below is the copyright text saying "OY YLEISRADIO AB TV2 (program type)"along with the year below.
Music/Sounds: A snippet of "Tammerkosken Sillalla" played with a glockenspiel.
Availability: Extinct on TV. Could be seen before and after theMTV programming block. Much like the TV1 logo at the time, there may be more of these to be found.
Editor's Note: None.
4th Logo
(1987-1990)
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Nickname: "The Blue 2"
Logo: On a gray-black gradient background, a strange blue shape starts to spin rapidly. As it spins, it zooms out, revealing a blue oblong with "Y L E" in it. As it settles above the oblong, the shape stops spinning, taking the shape of a bulbous "2" with a white gradient on top. The logo shines. The logo also has a shadow, with what appears to be the true position of the shape.
Variants:
- Much like TV1 at the time, a rarely seen ad bumper variant features both the TV2 and MTV logos on a black and dark bluegradient background.
- At the end of programs, the tail end of the logo is displayed on a grey background, with the bottom of it fading into the background. When the logo shines, the text "OY YLEISRADIO AB TV2(program type)(year)" wipes in below. Capitalization may vary.
FX/SFX: The shape zooming and spinning.
Music/Sounds: A chime is heard followed by the melody from before being played on a guitar partially and the last part played on chimes.
Availability: Extinct on TV. Featured prior and after MTV and FST programming blocks. Much like TV1, the ad bumper variant was used when the public broadcaster featured sponsored commercial breaks between live airings of sport events on TV2.
Editor's Note: None.
5th Logo
(1990-December 31, 1992)
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Nicknames: "The Cloth", "The Blue 2 II: Electric Booga-two"
Logo: On a black background, an blue cloth appears, flowing around. Various different patterns then appear, as mirrored copies of the logo scroll away and the cloth also partially turns purple. As more patterns appear, various stripes wipe in, forming the logo from before except that the white gradient on top is segmented. "Y L E" then fades in below as the cloth continues to move.
Variants:
- An alternate version had the logo playing in reverse and the music having an echo effect to it.
- At the end of programs, the cloth appears, but a lot smaller and a line with a similar effect appears below it. The 2 from the 4th logo (with the gradient shine) then fades in above it, while "OY YLEISRADIO AB TV2 (year)" appears above the line and the program type below the line.
FX/SFX: The moving cloth, the number.
Music/Sounds: A soothing saxophone theme.
Availability: Extinct on TV. Much like the previous logo, it was featured after MTV or FST programming block has ended, while the variant was featured before either of them is about to begin.
Editor's Note: None.
6th Logo
(January 1, 1993-August 10, 1997)
Nickname: "The Disk"
Logo: On a yellow, dark blue, red, or green background (possibly depending on the time of day), a disk zooms in and rotates around. This disk has a "2", very similar to the BBC 2 logo at the time, resting on a glass disk which has been diagonally cut, with the halves being blue and red, which also are tinted. Around the disk is a ring and 2 streaks that continue to rotate.
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Nickname: "The Disk"
Logo: On a yellow, dark blue, red, or green background (possibly depending on the time of day), a disk zooms in and rotates around. This disk has a "2", very similar to the BBC 2 logo at the time, resting on a glass disk which has been diagonally cut, with the halves being blue and red, which also are tinted. Around the disk is a ring and 2 streaks that continue to rotate.
FX/SFX: The disk moving.
Music/Sounds: A quiet flute tune.
7th Logo
(August 11, 1997-January 7, 2001)
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Nicknames: "The Solid Disk", "The Swan Dimension", "The Blue Dimension"
Logo: In a complex, bluish dimension, we see multifaceted amount of number "2" placed randomly around the screen, while "2" with stretched font inside the half-invisible aura at the center, is releasing multiple waves. At the same time, two small, glowing orbs are spinning around the stretched "2" and then burst into a balls of light, while other numbers are dissolving. The stretched "2" also bursts into a ball of lightning and the background changes with two colors being sliced indirectly in half from the center: blue and red. We then see briefly two swans (one at bottom in the middle and another in far distance) flying at one place, while it then transitions into dark turquoise orb forming multiple rings around it. The scene then transitions into a swan at the center of the screen, creating surface waves on a yet another different background. The swan then morphs into a ball of lighting, that creates a large disk logo with blue and red colors on its background sliced indirectly half and stretched "2" placed on it. "Y L E" also appears below the logo, while we see reversed reflection of the word and a flock of swans on the complex background.
Trivia: This ident was created and designed by visual effects artist <a class="external" href="http://hugokiekeben.com/title-design/" rel="nofollow" target="_blank">Hugo Kiekeben</a>.
Variants:
- An abridged variant begins with number "2" seen at the center of the screen, but the first wave coming from it transitions to the scene with the swan at the center of the screen, turning into a ball of lightning and creating the logo.
- Another version of both long and abridged variants exists, where the background at the end of the ident is being split in half of two colors: blue and red. The splitting point passes from the same point on the solid disk logo has its two colors separated.
- A separate transition ident has the solid logo creating surface waves, while approaching closer on a complex, dark blue background.
Music/Sounds: Calm and soothing theme composed by Ile Kallio.
Music/Sound Variants:
- Abridged variant plays the last ten seconds of the music. Another version features off-screen announcement of the upcoming program along the music.
- The last four-notes of the theme in the transition variant.
Availability: Extinct on TV. The regular variant was featured as both startup and closedown ident for the channel as well as prior the FST programming block. The abridged variant was featured after the closure of the programming block, while the separate transition variant were generally seen between program ads and announcement of the next program.
Editor's Note: None.
8th Logo
(January 8, 2001-October 6, 2002)
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Nicknames: "The Swan Dimension II", "The Blue Dimension II", "Solid Landing"
Logo: From a sudden bright flashing, we transitioned into a dark blue lake on the same colored background in motion, as a whooper swan is seen landing smoothly on the water. The same stretched "2" with detailed shading is seen very slowly floating towards the right direction with word "Tervetuloa Kakkoselle!" appearing below it, while "lYLEl" is placed on bottom of the screen.
Variant: The closedown variant features the same animation with word below the logo changed to "Hyvää yötä Kakkoselta".
FX/SFX: Flashing transition, CGI background, animated swan.
Music/Sounds: Four-note synth tune followed by long chime.
Availability: Extinct on TV. The closedown variant exists on online, while the footage of the startup variant is unavailable at this point.
Editor's Note: None.
9th Logo
(October 7, 2002-May 29, 2005)
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Nicknames: "The Swan Dimension III", "The Blue Dimension III", "Snake Swan", "Worm Swan", "Mutant Swan"
Logo: On a dark blue background, a lightning ball forms a stylized "2". We're zooming out further to view the complete logo before the screen fades to black.
Variant: The closedown variant has a white background with stylized "2" logo on the blue box with word "HYVÄÄ YÖTÄ" written below it. Soon, it is then transitioned into the logo animation of lightning ball forming a stylized "2" being played in reverse.
FX/SFX: The lightning ball drawing a stylized "2".
Music/Sounds: The same four-note synth tune played on the previous logo without the long chime. The theme is played backwards in the closedown variant.
Availability: Extinct on TV. The main variant was usually featured prior and after YLE FST programming block.
Editor's Note: None.
10th Logo
(May 30, 2005-September 1, 2007)
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Logo: On a varying background, we see multiple lines bending on different directions. As the camera zooms out further for a better view, many of these lines form together a large and thin "2" with separate round outline seen bending right next to it.
Variants:
- Five basic main variants feature white lines on a dark green background, white outlines on a orange background, white lines on a yellow background, dark green lines on a white background and orange lines on a white background.
- Short transition variant has the orange lines on a black background. We see them moving and bending quickly together to form "2".
- Lots of variants feature the close up shot of the logo's bottom part at the end with different colored lines and background. These lines are usually seen moving past the screen or bending together while forming the logo.
- One summer-themed variant with dark green background has four white lines bending together to form top part of the logo with yellow, orange, white or dark green flowers popping on them.
- Christmas-themed variant on a dark green background has young girl wearing elf hat, pressing the screen with her finger, which makes multiple stars pop up the screen (one larger star appears on the left corner by itself). These stars then disappear and the girl herself evaporates from the screen.
- The movie variant with dark green background has the camera moving away between sketchy lightning skits, which slowly become photo-realistic looking with the bright light moving on the background before disappearing. The camera stops zooming away and we see one lightning kit on the left side getting switched on with lightning pointing towards right and the logo formation is completed on the background.
- Another Christmas variant has snowing on a orange background. As lines are forming the logo, a large snowflake lands on the right side of the logo.
- One variant on a orange background has white outlines of young woman and man breakdancing at one place, as they then change into live-action ones. The female person ducks down and the male person jumps over her in slow motion, while the persons feet movement in the mid-air leave thick lines behind. These lines disappear quickly as the person continues dancing in front of the screen with female doing the same behind him even after the logo formation is completed.
- Children variants on a yellow background come in two variants: one has a kid sitting on a swing set with another kid giving her a boost. At first kids and the swing set appear as white outlines in front of forming logo, which then become solid live-action ones. When a kid gives another a boost, the entire live-action footage is played on slow-motion until the logo is completed on a background. The second variant has kids playing around on the couch in regular and slow-motion at certain intervals, as the camera moves backwards over them. Kids then start looking at something in front of them as the logo formation is completed on a background and the live-action footage fades out slowly.
- With orange lines bending on together to form a logo on a white background, we see autumnal tree leaves with outlines falling down, leaving outlines behind them. These leaves eventually become solid, while floating around the screen, as one particular leaf falls right next to the bottom part of the finished logo.
- On a white background, orange lines start spinning around the center of the screen, where the spinning, outlined chair is created. Orange lines then fly away and then start bending and forming a channel logo on a background. The chair becomes solid object with shadow below and it stops spinning at one place. The white background fades to simple live-action background of simple terrain with grassy ground and a dirt road, that proceeds far to the horizon. We see the logo being completed with usually bottom part seen with chair covering small part of the logo from the top left corner.
FX/SFX: Bending or moving lines, live-action footage of children/teenagers, flowers, leaf, snow, stars, lightning kits, sketchy chair.
Music/Sounds: Eight-note tune that comes in different rendition. The reversed sound is generally heard when the outline bends right next to the number.
Music/Sound Variants:
- Eight-note tune does have different renditions, usually having additional stock sounds of someone stepping on a snow or water dropping.
- Another calm tune with same reversed sound at the end, includes different types of sounds from seaport.
- Children variants use a playful theme with kids cheering on a background. Both longer and shorter versions of the theme exists.
- One music variant has rising sounds with stock sound effects of farm animals heard in the background. This one also ends with reversed sound.
- Another, shorter theme is played partly with flute, as it then ends with a reversed sound. Longer version of the theme is featured on a variant featuring a chair, where random people are heard talking on the background. The reversed sound at the end is somewhat different.
- Slow tune played partly with piano and synth in the autumn variant, ends with multiple reversed synth sounds and brief echoing heard afterwards.
- Christmas variant with snowing, has synth theme with sounds someone stepping on snow and another synthesizer played constantly in reverse.
- Hip-hop theme, that ends on a reversed sound.
- Movie variant has unique theme of drums building up the hype and huge fanfare heard at the end.
- Another unique theme is heard on a Christmas variant with high bell sounds heard, when stars pop up the screen and the other way around.
Availability: Extinct on TV. Played usually prior the next program, while variants with orange background are used as startup and closedown idents. Short transition variant could be spotted between program promos and announcements. Certain ones like children variants with yellow background are used before the children's program is about to begin. There were probably more variants to be found.
Editor's Note: None.
11th Logo
(September 3, 2007-October 4, 2010)
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Nicknames: "The Finnish Cube", "Multicolored Cube"
Logo: On a white background, the camera is floating around the simple looking cube with the same "2" logo placed on all sides of it. The cube has tiles with same color palette used for backgrounds in the previous logo (dark green, orange, yellow and white with orange lines). The rotation ends and we have a top corner shot of the cube.
Variants:
- Two different variants of the above mentioned ident feature the same movement pattern with different looking cubes, either with the one featuring orange tiles on all of its sides or another with all sides having yellow tiles.
- The short transition variant has completely white cube with orange lines, spinning in the mid-air towards the screen.
- On a dark green background, we see the cube being openly spread with internal tiles colored yellow from four sides and white from the center one. The cube will bend all of its sides together, revealing external sides being dark green, orange and yellow. The cube then drastically bounces around and re-opens itself and bends back together with different sides (yellow, white and dark green, that looks more like a cyan in the ending shot).
- A separate children variant has unusually long bending lines from the previous logo forming the bottom side of the "2" logo, while we see two kids building a block tower from small cubes. Cubes come in either multicolored, yellow, orange or ones with yellow and orange sharing tile colors. As the block tower falls down with kids being excited and the logo formation on a white background being completed, we see a extreme close up shot of cubes scattered around the floor.
- Another variant used specifically around the time of the Finnish independence day, has the cube falling down and its sides spreading wide open, the logo morphs into blue cross, that then becomes thin Finnish flag with a shadow behind, floating on a white background.
- Summer-themed variants come in two variants: one has the cube bouncing closer from far distance and then stopping at one place for opening its top panel to release green butterflies. Another variant has the cube releasing yellow butterflies.
- Between 2009 and 2010, there are different variants used during the Easter time. Here we see the multicolored cube bouncing on the corner of a dark green corridor and it then stops at one place to open its top panel with something popping out of it, either being couple of easter eggs or a corsage. When the channel is about air children program, a separate variant is used with corridor having yellow walls on it.
- The movie variant has the multicolored cube bouncing on a dark green background. The top panel then opens and reveals a movie projector light.
- The Christmas variant from 2008 has the camera rotating around the cube, that then spreads wide open in front of the screen, revealing orange background of small snowing and silhouettes of eight-pointed stars spreading around the screen in different sizes and looks. With the camera panning closer, the center of the screen has large detailed star formation with two larger stars (one transparent and another white) rotating around it. Another, smaller star also appears to the center of the large star with even smaller, yellow five-pointed star popping in and starts rotating along with others.
- Another Christmas variant from 2009 has the multicolored cube rotating in the middle of detailed heart-themed background. Small stars can also be seen floating around the screen as well.
FX/SFX: The bouncing/expanding cube, live-action footage, bending lines in the children variant.
Music/Sounds: The same tune heard in the previous logo.
Music/Sound Variants: Many variants used closely the same music renditions heard in the previous logo. It wasn't until 2009, when new specific idents start using new renditions of the eight-note tune.
- The children variant has the same short theme used from the previous logo with addition of kids laughing generically added to the end.
- One variant with the bending cube has a separate hip-hop rendition of the tune.
- Easter variants have own calm theme with birds singing in the background and the long sound played in reverse at the end.
- Christmas variants use a unique, calm and cute theme without featuring reversed sound at the end.
Availability: Extinct on TV. Much like the previous logo, each ident could be spotted prior the upcoming program. Short transition variant could be spotted between program promos and announcements. There are most likely more variants to be found.
Editor's Note: None.
12th Logo
(October 4, 2010-February 16, 2012)
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Nicknames: "The Finnish Cube II", "Multicolored Cube II", "Make Your Own Darn Logo!"
Logo: With different live-action background, we see bright transparent pillar moving past the screen, that then morphs into large and detailed vertical line, moving to the left or right side of the screen. The multicolored cube from the previous logo in rotation, falls down along the vertical line to the bottom of the screen with small lateral lines appearing right next to it (see the Trivia section below).
Trivia: Stated in <a class="external" href="http://web.archive.org/web/20101015234405/http://tv2.yle.fi:80/juttuarkisto/kakkonen-kertoo/kuvaa-meille-kurkistus-elamaasi" rel="nofollow" target="_blank">archived blog post</a> on September 29, 2010, the Finnish Broadcasting Company held a contest of everyone being able to send their home videos as part of creating own channel idents. Rules involved shooting 10-30 seconds long videos without the sound with the basic premise being traditional everyday life centered around yourself, family, pets, friends, job etc.. In each ident, the video submitter and town are listed on small lateral lines. The contest was concluded on March 2012.
Variants: There are about 30 variants known to exist, each one being relatively same in terms of concept.
- We see kids and parents playing around with younger kid throwing a ball to the air, bouncing it on his head and then kicking it at ground level towards the photographer. Here, the vertical line on the right side is orange, black and white, while the rotating cube logo has orange tiles on all sides.
- We see a dog playing around and following its master on a training camp, as it suddenly notices the photographer. It then proceeds moving off-screen. On the right side, the vertical line is orange, dark green and white with the cube logo having multicolored tiles on its sides.
- A firefighter lands down along the bar and puts on his working clothes. On the left side, the vertical line is white, black and orange, while the cube logo has all tiles being colored yellow.
- A person is hopping on the boat in attempt of going fishing. On the left side, dark green, white and yellow vertical line appears with the rotating cube having multicolored tiles on its sides.
- We see a young kid sitting on the floor right next to the pet dog, watching towards the camera. The transparent green vertical line could be spotted moving slowly to left, while the solid vertical line colored yellow, dark green and white appears to the right side with multicolored cube logo.
- Young girl draws with a pencil to a paper, as she then stops and looks at her drawing. Vertical line with yellow, dark green and white colors appears to the right side with multicolored cube rotating on the bottom.
- The night-time variant completely separate from regular variants, has multiple bright dots combining together to morph into large cube logo with few unrelated bright dots seen around it on a dark cyan background. Before becoming solid, the cube with dots around it, rotates at rapid movement before all cyan dots then burst out of the screen and the solid cube logo with dark cyan tiles and bright "2"s seen on all sides, approaches towards the screen and disappears completely.
FX/SFX: The life-action footage, the spinning cube, detailed vertical line, small lines with names and town stated.
Music/Sounds: Simple seven-note tune played with different variants.
Music/Sound Variants:
- Wild and upbeat version of the tune played with the synthesizer.
- Calm rendition of the tune played with piano.
- There is another calm version of the tune played with synthesizer.
- Another wild version of the theme played during idents with fast situations.
- The night-time variant has first four notes of the tune played with brief chimes heard afterwards.
Availability: Extinct on TV. Each ident was presented for about two months as a startup ident and prior the beginning program. The separate night-time variant is used as a closedown ident, but it was also featured prior late night programs. With 30 variants to exist, there are lots of these to be found.
Editor's Note: None.
13th Logo
(February 16,-March 4, 2012)
Nicknames: "Pastel 2", "Ugly 2"
Logo: We have different versions of the number "2" illustrated on a white background with small "IYLEI TV2" seen on the bottom. The "Luomme uutta Kakkosta" text slowly fades in on left while sliding right next to the number, while "Kerro, mitä mieltä olet ohjelmista." appears to the right side with web address placed below it.
FX/SFX: The number "2" illustrated on the white background, the text sliding and fading in.
Music/Sounds: Same as the previous logo.
Availability: Extinct on TV. These could be spotted during a short time period of the channel as a preparation for the new channel look set on March 5, 2012.
Editor's Note: None.
14th Logo
(March 5, 2012-June 14, 2018)
Variant examples with the tagline:
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Nicknames: "yle TV2", "White Stamp II", "Purple Illumination", "Surprise Yourself They Said", "Everyday's Shenanigans"
Logo: After different type of scenarios usually seen from the person's perspective, we see "yle TV2" with the company logo taking a appearance of a transparent font placed inside the white stamp, popping in and the purple lightning passes through the screen.
Trivia: The Finnish commercial and film production company Kennel Helsinki produced amount of 65 different ident variants for the channel. Short clips for most of the early variants from 2012 could be spotted on the company's <a href="https://www.youtube.com/watch?v=eRkreupmSAs" target="_self">promotional video</a>.
Variants: Early on since its debut in 2012, all variants featured the additional calligraphy tagline "Yllätä itsesi" below the channel logo. The purple lightning effect wasn't nowhere to be seen during this time and it is added later since 2014.
- We see two guys holding simple coffee cups with texts "YOU'RE HOT" and "YOU TOO", as they are revealing texts to each other.
- In a parking garage, a person is placing a empty note pad on a car, that is covered by different colored ones.
- There are different type of variants taking place on a archipelago during a stormy evening time. One has a person playing drums with lightning settings in it, like a mad man and then holding them on a cross formation. Other variants are ones with blocky letters involved: one has male person placing letters to form "HEre" and the second one has the female companion covering her eyes before another person reveals her the complete line "HEre we go" with female person being hyped about it.
- One variant has two people playing electric guitar and drums near close to the highway bridge at night time.
- Inside a dark house, the person is setting plastic drink bottles on order like bowling pins, before someone on off-screen throws a football towards them.
- Again involved with letters, a person playing with a bunny doll with odd record scratch and other stock sounds heard in the background. We see letters forming a word "GO" with each one placed on open suitcase, as the person places the bunny doll on the second suitcase in front of the blue letter.
- The camera scrolls down to view a roof landscape of Helsinki on a cloudy day with two people standing there and holding letters that form a word "ME". One person then rotates the letter around to then form a word "WE" and starts laughing while looking at each other.
- Winter-themed variants are different in terms on pattern, as the purple lightning passes through the screen before the channel logo appears. One variant has the person walking towards old-fashioned toilet cabin in the forest with hearts smeared on both sides of the entrance. We then see the person being about to take photo of it. Another one has the person throwing a frisbee on a basket and then cleaning his wool gloves while whistling. The third one has him holding his hand in front of spruce, where a flabby snowflake lands. Fourth one has the person going for surfing on a cold water, before noticing how cold it is on his feet. We can hear him shivering as we get a wide view of Lapland-like setting. The fifth one features the person swimming on a standard finnish lake alongside a rubber duck.
- Few variants also centered around the goofy shark balloon. One has the person hiding, while watching a female person entering the elevator, before she amusingly notices large shark balloon coming out of it, that is being controlled by the person with his radio controller. The female person notices angrily and quickly approaches towards the person in attempt to take off his controller. Another one has the person sitting on a swing-set with the regular short tune heard in the background. However, the person then stop at one point in the mid-air, as we then see the goofy shark balloon passing through the person's perspective with the threatening Jaws-like theme played on the background.
- On the top floor, we see the female person relaxing and reading on a sunbed, while the male person is revealed to be running on a treadmill.
- We see the person drawing a anarchism mark to the bottom of the another person's big toe, as he's lying on a hammock.
- There are many variants set around what looks like set on foreign region. One features car being malfunctioned with the person picking up the skateboard from the car's trunk and continue his traveling with it. Another one has a person letting go on a red balloon with piece of paper (where we see what appears to be a telephone number) attached to the rope, as the balloon flies up with the wind. Yet another one has a person sitting in his car with his hairy legs stretching straight out of the side window, while taking pictures of them. One variant has simply female companion waving her hand out of a open side window during the ride. Another one features a direct view of the pavement road, as the camera then scrolls down between legs of the person, revealing his hands pushing against the road as a surreal twist of doing gymnastics. Another one has two persons inside the car, while one of them is heard whistling the ident tune constantly, in which another person on the backseat, couches and waves her finger to him.
- A person is engraving small holes and round lines on a sandy beach, as we see shadows of three persons with carvings forming eyes and mouths.
- On a beach at evening time, a person makes a heart with his hands in front of her female companion, who then smiles to him back.
- Next variant has a female person looking her ring during her conversation with his male companion on a drinking table. She takes off her ring from the ring finger and places it on the drinking glass much for a male companion's confusion.
- A person walks on towards another person, while holding a light bulb-looking decoration on her right hand. She then waves her another hand towards the person, who is seen waving back while decorating the tree with same light bulbs.
- Few variants centered around different items, that the female person is seen using. One variant has vintage C cassette player, where she places C cassette in, while she is annoyingly singing the short tune of the ident with loud music heard in the background. We can then barely heard the calm rendition of the tune as she plays the cassette at the end. Another one has a orange vintage telephone, as she is then heard saying "Hello?" after she picks up the phone handset.
- One variant has a closeup shot on a soggy VHS tape on right with couple of dudes hanging around on far distance. One of them ignites the match and throws at on VHS tape, setting it on fire (the liquid around the tape was most likely a gas).
FX/SFX: Live-action footage, the logo itself, purple lightning effect.
Music/Sounds: Short five-note tune with the additional jingle heard in the end.
Music/Sound Variants: The tune comes in many different variations in each variant, either played simply with piano, electric guitar, synthesizer or even being done with the whistling. Additionally, the live audio of the background sounds are also added for most of the variants. A rather bizarre and rare rendition featured only in couple of winter variants in 2018, features the jingle played with fart noises.
Availability: No longer current since June 14, 2018. Generally played prior the next program. Variants with the addition of the tagline were featured since 2012 up until 2014. There are much more variants to be found.
Editor's Note: None.
15th Logo
(June 14, 2018-)
Nicknames: TBA
Logo: TBA
Variants: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: TBA
Editor's Note: TBA