WXXI

Background: WXXI is a PBS affiliate located in Rochester, New York, who also operates two radio stations: WXXI-AM and WXXI-FM. They first broadcast on September 6th, 1966.

1st Logo
(1971-1982?)

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Logo: We see a white rounded box. In the box are the words "A", "wxxi", "tv", and "production". The "wxxi" text is connected to the box, and under the box are the words "portions pre-recorded" with "pre-recorded" below "portions" and the text in the same font as the text in the box.

FX/SFX: None. Simply an in-credit logo.

Music/Sounds: The closing theme of the show.

Availability: Ultra rare. Can be seen on "21 News Room".

Editor's Note: None.

2nd Logo
(1982-2000)

Logo: We see the silver "WXXI" text, in the Tiffany Heavy BT font turning and zooming away from the viewer at a 90 degree angle, over a plain black background, shining all over the logo. The blue shade then fades in below as the logo flashes on screen, before going into the other part of the logo just described. Flashing stars reveal "ROCHESTER NEW YORK", in a cream color and in the same font, below the letters moving from left to right, a la Hanna-Barbera Home Video. "WXXI" then has jonquil on the bottom and pale blue on the letters, and finally, the whole logo shines.

Variant:

A more common short variant simply starts with the flashing stars.
A station ID exists. It has the WXXI logo and "WXXI TV ROCHESTER" under it. Both are centered in the bottom half and a triangle can be seen under the WXXI logo while a box encompasses the "WXXI TV ROCHESTER" text. There is no animation in this variant.

FX/SFX: The flashing stars and the flashing of the logo; impressive computer effects for the 80s!

Music/Sounds: Initally, the logo used asynthesized orchestral fanfare or a short synth tune. Later, the music changed to afading-in synth-bass note, then a few synth-lute notes, then a calm synth-guitar tune in the beginning, followed by a few low-pitched dings, and then a descending synthesized xylophone sounder that repeats approximately three times. A re-orchestrated variant of the later musicexists.

Music/Sounds Variant: The station ID has a dance remix of the regular music.

Availability: Common, bordering on Rare; some shows that have this logo are Safe Haven, The White House Lectures, and Fins, Feathers, and Fur. Also seen on WXXI Reports, The Rochester I Know, and other programs on the American Archive for Public Broadcasting.

Editor's Note: This logo has some nice visuals for 1982 and it's understandable on why this logo lasted until 2000!

3rd Logo
(1994-2000)

Logo: On a navy blue background, we see signals being emitted from the center. A yellow-orange circle and a white I slide in from opposite directions. When they bump into each other, the circle stops moving and the I goes the opposite direction, revealing two X's. A blue W fades into the circle. "TV | Rochester" fades in.

FX/SFX: The signals and the sliding.

Music/Sounds: A catchy rock tune.

Availability: Extinct. It was a Station ID, use in tandem with the previous logo.

Editor's Note: This logo reeks of cheese. The choppy animation and generic rock music don't go together that well.

4th Logo

(1997-2010)

Logo: On a dark blue background with a blue spotlight, we see a tilted "XXI", in yellow zoom out. A glass W zooms out and turns around. A dark sphere slides in from the right and spins counterclockwise to reveal it is colored light violet. The W turns white and places itself onto the circle. "TV-Rochester" slides in below. The logo shines while the spotlight zooms in a little.

Variant: There are three known variants.

One has the beginning clipped off
One has the end clipped off
One is clipped off from both sides
One is a prototype variant, featuring the "TV ROCHESTER" text in lowercase, and the first half removed.

FX/SFX: The letters zooming and the sliding.

Music/Sounds: A synthesized orchestral fanfare. For the prototype variant, a two-note piano and string tune.

Availability: Common.

The original version is Scarce.
The shortened variants can be seen on shows from the American Archive for Public Broadcasting.

Editor's Note: Minimal.

5th Logo

(2010-)

Logo: We see a spotlight shining on the "W" as asilhouette and part of the "X" again as a silhouette. After those letters are faded, we see a wiping transition effect via a subtle, white sheen that would reveal the PBS affiliate's name with its location letter by letter with "W" represented in navy blue, and "X" "X" "I" being in orange with the location "Rochester I NY" being under the affiliate's name in white. After the lettering is shown in the logo, we then see several lights from a skyline turn on during the evening with some conservative blinking. The logo then fades.

FX/SFX: The transitions of the words as the words themselves are static and the lights turning on.

Music/Sounds:Two synth chimes followed by a plucked string background.

Availability: Can be seen only in New York State (talking about Upstate NY) based programming, especially around the Rochester viewing area; however, Homework Hotline, which is produced in Rochester, can be seen in the Five Boroughs of NYC, and it can also be seen in parts of New Jersey and Connecticut due to those states being in the WNET Thirteen viewing area. It also appears between programs as a station ID.

Editor's Note: None.

6th Logo

(2011-2019)

Logo: We see the WXXI logo (with a shadow this time) zoom in with the words "ROCHESTER, NY" in dark blue under the logo. The logo and text zoom out. The background is a yellow-white gradient, with various graffiti and arrows moving about.

FX/SFX: The zooming, and the graffiti moving.

Music/Sounds:An applause sound.

Availability: Rare. Seen onBiz Kid$.

Editor's Note: None.

WXXI

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