ABC "We're the One" ID

Logo descriptions by imacomputergeek and lukesams

Editions by imacomputergeek and lukesams

1st (and only known) Logo

(1978)

Nickname: "We're The One"

Logo: Over a starry night sky, a multitude of streaks pass by as a rainbow-like rectangularbox with streaks pass from left to right. In the box is the slogan "We're The One" in a typical 70's font. When it gets up-close, the rectangular box fades out while the words pass by. It then fades into a rainbow-colored background with lines circling it. Then a starry swirl zooms in which leads to a circle where an explosions happens to show the familiar ABC logo with a spinning rainbow circling it. During this, more streaks pass by.

Variants:

• There's a version without the spinning rainbow.
• A version was made for Nine in Australia. In this version, the familiar multitude of streaks pass by, but this time, it's on a black background. Then a flash appears where the slogan "We're The One" now zooms out in a golden texture and a white circle appears. The starry swirl then appears. After the swirl passes, there's a white flash where it fades into the Nine logo's dots inside a red circle. It then fades into the "9" while streaks pass by.
• A version was also made for Canal Trece (now El Trece) in Argentina. In this version, streaks pass by again, but this time, it is on a different night sky. Then a flash appears and suddenly, the logo cuts to the the starry swirl instead leading to an explosion showing the stylized "13" with no circle whatsoever while streaks pass by. After that, the words "Transmite LS 85 TV Canal 13 Buenos Aires" wipe in below the "13".
• A version was used on a 1979 closed circuit feed where the background was black, the spinning rainbow was gone, the logo was still, and the words "CLOSED CIRCUIT" were right below the logo.
• Two still variants of this ident were made for closed circuit broadcasts as well as TV station sign-offs, one in which the background is black, but the spinning rainbow is left intact and another in which the background is still black, but the spinning rainbow is gone.
• There is another version of the animated generic ID in which the words "abc" are nowhere to be seen. This version was mostly used for either promos advertising ABC's programming (for example, "MONDAY", "WEDNESDAY", etc). However, this version was also used for ABC stations to place their logo or channel number when needed.

Custom Local Variants:

• WEWS-TV 5 (Cleveland, Ohio): The station's logo replaces the ABC logo. Another variant has a byline with the 5 logo on the left and the words "WEWS-CLEVELAND" on the right.
• WJLA-TV 7 (Washington, D.C.): There's a byline with the words "WJLA-TV" on the left and "Washington, D.C." on the right with the station's logo sandwiched in-between.
• WABC-TV 7 (New York, New York), KABC-TV 7 (Los Angeles, California), WXYZ-TV 7 (Detroit, Michigan), and KVII-TV 7 (Amarillo, Texas): The station's logo replaces the ABC logo. Also, the spinning rainbow is now a light shade of blue.
• KBTV-TV 9 (Denver, Colorado; now known as KUSA-TV and now an NBC affiliate): The station's logo replaces the ABC logo. Another variant has a byline with "9" on the right and the words "KBTVDenver" in a box on the right.
• KMSP-TV 9 (Minneapolis-Saint Paul, Minnesota; now a FOX affiliate): There's a byline with the words "kmsp" stacked above the words "MINNEAPOLIS" and "ST. PAUL" on the left and the station's logo on the right.
• WFTV-TV 9 (Orlando, Florida): There's a logo in the bottom-left corner of the screen with "WFTV" on the top, the station's logo in the middle, and "Orlando" on the bottom.
• WISN-TV 12 (Milwaukee, Wisconsin): There's a byline with the station's logo on the left and the words "WISN TV" on top and "MILWAUKEE" on bottom, on the right.
• WJRT-TV 12 (Flint-Saginaw-Bay City, Michigan): There's a byline with the words "WJRT-TV Channel 12" on top and "Flint-Saginaw-Bay City" on the bottom.
• WOKR-TV 13 (Rochester, New York; now known as WHAM-TV): The station's logo replaces the ABC logo.
• WHBQ-TV 13 (Memphis, Tennessee; now a FOX affiliate): The station's logo replaces the ABC logo.
• WJZ-TV 13 (Baltimore, Maryland; now a CBS affiliate): The station's logo replaces the ABC logo and there's a byline with the words "WJZ-TV" on the left and "BALTIMORE" on the right with the Westinghouse Broadcasting logo sandwiched in-between (since the station was owned by the Westinghouse Electric Company at the time).
• KXIX-TV 19 (Victoria, Texas): The station's logo replaces the ABC logo and there's a byline with the words "KXIX-TV" on top and "VICTORIA, TEXAS" on the bottom.
• KSEE-TV 47 (Fresno, California; now known as KGPE-TV and now a CBS affiliate): The station's logo replaces the ABC logo.

FX/SFX: The streaks passing by and the rainbow circling around the ABC logo.

Music/Sounds: The campaign's song "We're The One," which is based off of "You're The One" by The Oak Ridge Boys, or silent. The Nine variant has an instrumental version of the song. The Canal 13 Argentina variant instead has a sampling of the track "World Champion" by Keith Mansfield with a Spanish announcer saying "LS 85 Television Canal 13, Buenos Aires".

Availability: Extinct, as it was only used as a station ID. However, the generic ABC ID made a guest appearance on the opening montage of ABC's 40th anniversary special in 1993, as well as a TGIF promo from 1999.

Editor's Note: The starry background and starry swirl may startle a few. However, it's a favorite of many for those who feel nostalgic to it.