Bell Dramatic Serial Company
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Logo descriptions by codyfinke2, Shadeed A. Kelly, Michael Bass, GeorgeTrev22, and andor29
Logo captures by Shadeed A. Kelly, Michael Bass, atwtbbfan, GeorgeTrev22, and btm85bubs
Background: Bell Dramatic Serial Company (also known as "Bell-Phillip Television Productions, Inc." on The Bold and the Beautiful) was originally formed in 1973 by the late William J. Bell and his wife Lee Phillip Bell to produce The Young and the Restless, the soap opera they created. Since 1987, the company has also produced The Bold and the Beautiful, a spinoff of The Young and the Restless created by the Bells.
1st Logo
(March 26, 1973- )
Logo: On the closing credits of Y&R, we see the text:
FX/SFX: None or the scrolling of the credits.
Music/Sounds: The ending theme of The Young and the Restless. We also hear an announcer saying, "Join us again for The Young and the Restless."
Availability: Currently seen on The Young and the Restless on TVGN, and CBS.com in the United States, and Global in Canada. This was also seen on CBS airings until September 20, 1999, when CBS began using generic split-screen credits on its daytime programming.
Editor's Note: None.
2nd Logo
(March 23, 1987- )
Nickname: "Bell-Phillip"
Logo: On the closing credits of The Bold and the Beautiful, we see the text:
in a Huxley Vertical font.
Variants: The first variant of the end credits (1987-1992) had the credits on a black background. Starting in 1992, different backdrops (of at least one setting from the particular episode featuring the credits) would be used for the end credits.
FX/SFX: None.
Music/Sounds: The ending theme of The Bold and the Beautiful. We sometimes also hear an announcer's closing announcements, such as "Join us again for The Bold and the Beautiful." From 1999-2002 on CBS, the logo used the music from logo 4 since CBS began using generic split-screen credits on daytime programming on September 20, 1999.
Availability: Seen on international airings of The Bold and the Beautiful, and on episodes posted at CBS.com. This was also seen on CBS airings until 2002, when CBS began using the 4th logo.
Editor's Note: None.
3rd Logo
(2002-2003)
Nickname: "Bell"
Logo: On a dark gray background with a teal "X", we see the name "BELL" in the same font like the first logo in white and next to it has "DRAMATIC SERIAL 
COMPANY" stacked. We later see a shining wipe effect.
FX/SFX: The shining wipe effect.
Music/Sounds: A three-note lighthouse bell, with some ocean sounds.
Availability: Extinct. It appeared only on The Young and the Restless.
Editor's Note: None.
4th Logo
(2002-2019)
Nickname: "The Lighthouse Bell"
Logo: On a CGI dark cloudy sky background with clouds moving, we see a beam of light, revealing the word "BELL" in a similar font (Huxley Vertical) to the 2nd and 3rd logos. Under it is:
FX/SFX: The name "BELL" turning, the shining light effect.
Music/Sounds: On The Young and the Restless, the same music used in the 3rd logo is heard. On The Bold and the Beautiful, it's the show's theme, but very brief (since CBS uses generic split-screen credits) and higher pitched.
Availability: Extinct.
Editor's Note: None.
Logo captures by Shadeed A. Kelly, Michael Bass, atwtbbfan, GeorgeTrev22, and btm85bubs
Background: Bell Dramatic Serial Company (also known as "Bell-Phillip Television Productions, Inc." on The Bold and the Beautiful) was originally formed in 1973 by the late William J. Bell and his wife Lee Phillip Bell to produce The Young and the Restless, the soap opera they created. Since 1987, the company has also produced The Bold and the Beautiful, a spinoff of The Young and the Restless created by the Bells.
1st Logo
(March 26, 1973- )
Logo: On the closing credits of Y&R, we see the text:
- March 26, 1973-1974: "A SCREEN GEMS PRESENTATION in association with BELL-PHILLIP TELEVISION, INC. and CORDAY PRODUCTIONS, INC. Copyright © (year) SCREEN GEMS , a division of Columbia Pictures Industries,
Inc. All Rights Reserved". - 1974-1984: "A COLUMBIA PICTURES TELEVISION PRESENTATION in association with BELL-PHILLIP TELEVISION, INC. and CORDAY PRODUCTIONS, INC. Copyright © (year) COLUMBIA PICTURES TELEVISION, a division of Columbia Pictures Industries, Inc. All Rights Reserved".
- 1984-1988: "A COLUMBIA PICTURES TELEVISION PRESENTATION in association with BELL DRAMATIC SERIAL CO. and CORDAY PRODUCTIONS, INC. Copyright © (year) by COLUMBIA PICTURES TELEVISION, a division of CPT HOLDINGS, INC. All Rights Reserved".
- 1988-2002: "A COLUMBIA PICTURES TELEVISION PRESENTATION in association with BELL DRAMATIC SERIAL CO. and CORDAY PRODUCTIONS, INC. Copyright © (year) by CPT HOLDINGS, INC. All Rights Reserved".
- 2002-: "A SONY PICTURES TELEVISION PRESENTATION in association with BELL DRAMATIC SERIAL CO. and CORDAY PRODUCTIONS, INC. Copyright © (year) by CPT HOLDINGS, INC. All Rights Reserved".
FX/SFX: None or the scrolling of the credits.
Music/Sounds: The ending theme of The Young and the Restless. We also hear an announcer saying, "Join us again for The Young and the Restless."
Availability: Currently seen on The Young and the Restless on TVGN, and CBS.com in the United States, and Global in Canada. This was also seen on CBS airings until September 20, 1999, when CBS began using generic split-screen credits on its daytime programming.
Editor's Note: None.
2nd Logo
(March 23, 1987- )
Nickname: "Bell-Phillip"
Logo: On the closing credits of The Bold and the Beautiful, we see the text:
BELL-PHILLIP
TELEVISION PRODUCTIONS, INC.
in a Huxley Vertical font.
Variants: The first variant of the end credits (1987-1992) had the credits on a black background. Starting in 1992, different backdrops (of at least one setting from the particular episode featuring the credits) would be used for the end credits.
FX/SFX: None.
Music/Sounds: The ending theme of The Bold and the Beautiful. We sometimes also hear an announcer's closing announcements, such as "Join us again for The Bold and the Beautiful." From 1999-2002 on CBS, the logo used the music from logo 4 since CBS began using generic split-screen credits on daytime programming on September 20, 1999.
Availability: Seen on international airings of The Bold and the Beautiful, and on episodes posted at CBS.com. This was also seen on CBS airings until 2002, when CBS began using the 4th logo.
Editor's Note: None.
3rd Logo
(2002-2003)
Logo: On a dark gray background with a teal "X", we see the name "BELL" in the same font like the first logo in white and next to it has "DRAMATIC SERIAL
FX/SFX: The shining wipe effect.
Music/Sounds: A three-note lighthouse bell, with some ocean sounds.
Availability: Extinct. It appeared only on The Young and the Restless.
Editor's Note: None.
4th Logo
(2002-2019)
Nickname: "The Lighthouse Bell"
Logo: On a CGI dark cloudy sky background with clouds moving, we see a beam of light, revealing the word "BELL" in a similar font (Huxley Vertical) to the 2nd and 3rd logos. Under it is:
- BELL DRAMATIC SERIAL COMPANY (used on The Young and the Restless airings in all countries since 2003)
- BELL-PHILLIP TELEVISION PRODUCTIONS INC. (used on The Bold and the Beautiful airings in the USA since 2002)
FX/SFX: The name "BELL" turning, the shining light effect.
Music/Sounds: On The Young and the Restless, the same music used in the 3rd logo is heard. On The Bold and the Beautiful, it's the show's theme, but very brief (since CBS uses generic split-screen credits) and higher pitched.
Availability: Extinct.
Editor's Note: None.
5th Logo
(2019-present)
Nickname: "The Lighthouse Bell II"
Logo: Same as the the 4th logo, but the sky background is brighter.
FX/SFX: Same as the 4th logo.
Music/Sounds: Same as the 4th logo.
Availability: Current.
Editor's Note: None.