More4 (UK)

Logo descriptions by I_Am_Jefferson
Photos by The Ident Gallery

1st logo
(October 10, 2005-January 23, 2012)



Logo: We saw circles turning into round-edged lines and moving from right to left (and vice versa). Later, the logo has been formed as theround-edgedlines moves up and down forming the logo.

Variants: For the 25th anniversary of Channel 4 and the US Election 2008 Season, both the colors and the music has been changed.

FX/SFX: The lines moving.

Music/Sounds: An acoustic upbeat tune.

Availability: Extinct.

Editor's Note: None.

2nd logo

(January 23, 2012-September 26, 2018)

Logo: At a typical location (such as a tree in the park or a cafe), a set of triangles that matched the color's logo (representing it as "The Digital Scrapbook") flips repeatedly, which moves the camera or changing the camera angles. After that, the on-screen logo is displayed.

Variants: In early 2013, a pop-up version of the logo was introduced.

Trivia: Like 4seven's idents and Filmfour's current idents, this was created by ManVsMachine, alongside withJason Bruges Studios and one of the students from the Product Design course at Middlesex University. This set of idents also introduced The Digital Scrapbook, which encourages viewers 'to collect, organise, share, discover and 'form deeper relationships' with Channel 4's factual content and its talent.'

FX/SFX: The triangles flipping back and fourth.

Music/Sounds: Like the 1st logo, an acoustic upbeat tune is also used, but this depends on the logo's setting itself.

Availability: No longer used. The pop-up variant is still in use, though.

Editor's Note: None.

3rd logo

(September 27, 2018-)

Logo:TBA.

FX/SFX: TBA.

Music/Sounds:TBA.

Availability: Current.

Editor's Note: TBA.