Reference page to proposal idea

Logo descriptions byJason Jones, James Fabiano, Cameron McCaffrey, WileE2005,Matt Williams, BenIsRandom, andYoshidude987
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Background:Viacom Enterprises was the television distribution division of the CBS Television Network, formed in 1971 as the successor of the pre-1968CBS Films,later reincorporated asCBS Enterprises, Inc.in 1968. In 1973, it was spun-offbecause it was against the FCC regulations for a television network to distribute its programs under its own name. Subsequently, Viacom formed "Viacom Productions" to produce first-run television series airing on the major television networks. The company was popular during the 1970s and 1980s, distributingCBS-produced shows such asI Love LucyandThe Andy Griffith Show. In later years, they distributed shows from numerous production companies, includingMTM,Filmways TV,Carsey/Werner,Lorimar,Rankin-Bass, andHanna-Barbera(the latter mostly internationally). They also distributed severalFour Starshows, and earlyNelvanaTV specials, as well as most movie releases fromHallmark Hall of Fame,Tomorrow Entertainment,New World(until 1984),Orion,New Line,Cannon Films, and theTerrytoonslibrary, among others, until they formed their own syndication companies. In 1976, Viacom and its production division formed "Viacom International, Inc." as their new parent company for distributing programs overseas. Within a decade, Viacom was bought by cinema chain National Amusements, becoming part of the newly-reincorporated "Viacom, Inc.". On January 1, 1990, as part of a restructuring,Viacom Pictureswas formed.On March 11, 1994, Viacom acquired Paramount Communications, Inc. and Viacom Enterprises was foldedintoParamount Domestic Television(now "CBS Television Distribution"), by transferring the domestic rights of the Viacom library. Viacom International was later reorganized as the parent company of MTV Networks andShowtime Networks. Viacom transferred the international rights of the said library into Paramount International Television, while Viacom Productions was reincorporated as a production sub-division of Paramount Television. The Viacom Enterprises logo of the era was still used for "Viacom Productions" with an updated variant, and would remain until 1999, receiving another update to the logo to reflect the company's new status after merging with former parent company CBS. The 1999-2004 Viacom logo would be its last, as the final two series to end under the ViacomProductions name would beEdandThe Division.

In light of serious financial troubles brought on to Viacom,the production unit was folded into Paramount Network Television (now "CBS Television Studios") in 2004.Paramount took control of the remaining Viacom-produced series in 2005. On December 31 of that year, Viacom was reincorporated as "CBS Corporation", ceasing to exist officially. A "new" Viacom was established on the same day,as the holding company forParamount Pictures, the MTV Networks, BET Networks, and their non-television firms.

Today, most of previous Viacom-distributed TV productions are distributed underCBS Television Distribution(formerly "CBS Paramount Domestic Television")and outside the U.S. underCBS Studios International(formerly "CBS Paramount International Television"), while the previous Viacom-distributed movies, and some Viacom Media Networks TV shows are distributed byTrifecta Entertainment and Media, under license from Paramount. Viacom stands for "Video &AudioCommunications".

Note: Not to be confused with the currentViacom.

1st Logo
(June 4, 1971-June 1976)

Filmways Television/Viacom Enterprises (1973) B&W

Filmways Television Presentation/Distributed by Viacom (1974)

Nicknames: "Pinball", "A Viacom Presentation", "V-iA-COM", “V-iA-COM Pinball”

Logo: The word "ViACOM", a group of letters at a time (in an ascending number: "V" (1), "iA" (2) and "COM" (3)), slide in from the right, with the background changing color as each one stops. As the screen fades topurple, the letter "V" slides in. Then "iA" slides in, changing the background togreen. Then "COM" slides in, changing the background tored. When the word "ViACOM" is formed, the camera quickly pans outward and the words "A" and "PRESENTATION" are seen to the left and right of the word "ViACOM", over abluebackground. The logo isin the same font asThe Mary Tyler MooreShowlogo (called "Peignot") in white.

Variants:

One version of the logo replaces theredbackground withblack. This is possibly because of film quality, however.

Other sources would have this logo completely out of sync with the sound effects.

The logo is in B&Won early '70s prints ofThe Andy Griffith Show,Perry Mason,I Love Lucy,The Dick Van Dy-keShow,The Phil Silvers Show,The Twilight Zone, andThe Beverly Hillbillies, among other classic shows.It also appears on a VHS ofThe Andy Griffith Showreleased by Premier Promotions, titledThe Andy Griffith Show Double Feature Volume 33.

AMagnetic VideoVHS of5 Terrytoon Cartoons Featuring Heckle and Jecklefeatures a dark color variant, possibly due to film deterioration.

Only a split second of the logo (only the first "ping" of the logo's soundtrack playing over a red screen) was shown on a 2012 Australian TV airing ofHogan's Heroes, due to plastering by the 8th logo.

In-credit text such as "A Viacom (Enterprises) Presentation (or "Production")" or "In Association With Viacom Enterprises" would be shown onThe $25,000 PyramidandGoodson-Todmangame shows, among other co-produced series and TV movies. This continued on into the '80s on shows likeFamily Feud.

FX/SFX: The three portions of "Viacom" sliding to the center from the left one by one, and the zoomout andappearance of "A" and "Presentation".

Cheesy Factor: Pretty simple all around. The sliding of the words is rather rough and tends to be out of sync with the audio.

Music/Sounds: 4 synthesized ascending pinball-like chimes. The first 3 bring up the letters to "ViACOM", and the last, which plays over the zoom-out, has a zap-like "WHOOSH" that blends in with the last bell, combined with a synth chord and gurgling/telephone-like sounds.

Music/Sounds Variants:

The logo may be silent on some prints.

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Sometimes, especially on PAL prints, the music is of a slightly higher pitch.

The soundtrack might sound distorted on some prints. This happens because lab technicians print the soundtrack onto the film at a louder volume than usual.

One variation has the soundtrack out-of-sync with the logo. This was seen on Season 11, Episode 20 and Season 12, Episode 12 ofMy Three Sons.

Availability: Until recently, it was near extinction due to excessive plastering with later Viacom logos, Paramount Domestic Television logos, the CBS Paramount Domestic/Network Television logos, and the CBS Television Distribution logos.The color version turned up on many season 11 & 12 episodes ofMy Three Sonson Odyssey Network/The Hallmark Channel back in the early 2000s.Many variations have also been spotted on these episodes when shown on Me-TV, as part of an unusual combo withCBS Television Distributionpreceding it (with the exception of one episode, S12 E23, which aired on August 2, 2018.) These sightings mark the first time this Viacom logo has been seen on American television since theearly 2000s.This logo also appears on earlier 16mm syndication dupes of shows/movies distributed by Viacom, mostly before 1976; Such shows include:My Three Sons,Hogan's Heroes,andThe Beverly Hillbillies, which occasionally appear on eBay.This logo can also be seen on some older prints of episodes ofThe Banana Splits and Friends Show,Josie and the Pussycats,Whirlybirds,Petticoat Junction,pre-mid-1970s prints ofThe Rookies(which is now with Sony Pictures Television),Family Affair,The Houndcats, and the Canadian produced TV seriesThe Amazing World of Kreskin, among others; that includes 16mm kinescopes.Only a small amount of home media releases retain this logo. At least one VHS release ofThe Houndcatshas this logo, but it is unknown how many more have it, including releases fromTrans World Entertainment, or the recent DVD releases.Consider yourself very lucky if you see this logo on TV or even on video, or through any other medium.

2nd Logo
(June 1976-September 13, 1986)

Viacom Enterprises (1976, Ultra Dark B&W)

Viacom Enterprises (Earlier color variant, Filmed, 1977)

Viacom Enterprises (1978, Orange Videotaped)

Viacom Enterpises (1978) *Pink Videotaped Version*

Viacom Enterprises (1978) *Lime Videotaped Variant*

169px|Viacom Enterprises (1978)

A Viacom Enterprises Presentation (1976)

Hemdale Leisure Corporation / Viacom Enterprises (1981) - In-credit

Mark Goodson Cable Productions/Sandcastle 5 Productions/Viacom Enterprises

Produced in association with Viacom Enterprises (1978)

City/Viacom Enterprises/Avco Embassy Pictures (1981) In-credit

Nicknames: "V of Doom","A Viacom Presentation II","Big V", "Zooming V","ThePurple/BlackV (ofDoom)", "Killer V", "Viapocalypse", "Viacom V", "Blue V", "Approaching V"

Logo: On asky blue(orlavender) background, the text "A Viacom Presentation" in a palatino-like typeface zooms-in from thecenter of the screen at a very fast pace. Then, a fancy-cut,navy blue"V" comes from the center and moves gradually closer and closer to the screen. When it gets to the point where the "V" takes up nearly the entire screen, the screen suddenly cuts toblackor fades toblack(depending on the version of the logo), with the "V" still moving ever closer.

Variants:

A network television version, used from 1979 until 1985, usually had theblack"V" and the name "Viacom" zooming-in together and stopping once it has come to a huge size, with a seagreen/dark bluebackground.However, some showings have the "V" and the word "Viacom" sliding-in from opposite sides of the screen.

A variation of the network version features a copyright stamp for "Viacom International" appearing at the bottom once the "V" stopped.

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A network television variation with a mirrored "V" has also been spotted, where the logo flips up.

The original version of this logo was filmed, and was used from 1976 until 1985.

Ablack&whiteversion of the filmed "V" was used in the earlier years.

On the earlier color variant of the filmed version, the "V" isblack, with alight bluebackground.

Videotaped versions have "A" and "Viacom" spaced farther apart, and the animation is more crisp and smooth. This was used from1978-1986. Color variants include monochrome,purplebackground withdark blue"V", andfaintpurplewithblue"V", among others.

Some filmed variants feature the "V" actually stopping right before it cuts toblack. This was largely common in it's earlier years (especially in black & white variants).

An extremely rare videotaped variant featuring ayellow"V" was used on some syndicated prints ofThe Honeymooners, appearing in a giant moon over a cityscape where the credits appear. This is a result of a chroma-key mistake. This variation was given the nickname "V of Moon".

There is also a rare videotaped variant withajungle greenbackground and aCharleston green"V".

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An extremely rareturquoisevariant withanultramarine blue"V" was used in 1984. The "V" stops moving before we fade to black.

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A videotaped variant of this logo has anorangebackground and amidnightblue"V"seen on 1978 episodes ofYou Don't Say!. There is also a warp speed version of this.

There is an uncommon "warp-speed" videotaped variation that has a much sped up logo and music. This was used along sideco-distributor idents and was seen from 1979-1986.

An extremely rare videotaped variant that flashes different colors reputedly exists. It was reported to be seen on an airing ofThe Honeymoonersepisode entitled "A Man's Pride" on The Comedy Network in Canada.

A variant where the "V of Doom" isdarkredon apinkbackground appeared on the 1985 syndicated seriesThe Star Games. It also appeared on a 1994 rerun of an episode ofThe Andy Griffith Show.

A videotaped variant with alimebackground was found on an episode ofThe Andy Griffith Showon TBS in 1992.

Dark variants of the Film-O-Vision version in color and B&W, due to film deterioration, exist.

The first second was lopped off on Magnetic Video's VHS release ofBlue Hawaii.

There was a high pitched, slightly sped up version of the videotaped variant spotted on theCannonepisode "He Who Digs a Grave (Part 2)" on Me-TV.

An ultra dark/deteriorated black and white version exists, in which the background is nearlyblackand the "V" is almost invisible. This was spotted on a Me-TV airing ofPerry Masonas well as on a 16mm print of an episode ofI Love Lucy.

A "blacked-out" variant also existson film prints of episodes ofGreatest Heroes of the Bibleon the Internet Archive, which has the "V of Doom" music on either the "END OF PART ONE" or "THE END" card, likely due to sloppy plastering.

In-credit text would either say "A Viacom (Enterprises) Presentation", "In Association with Viacom Enterprises", "Distributed by Viacom Enterprises", or "Produced in association with Viacom Enterprises"would be shown onThe $25,000 Pyramid,the Goodson-Todman game shows, and some TV and theatrical movies.

FX/SFX: The text zooming in from screen center and the "V" logo zooming in.

Cheesy Factor: The filmed version has the appearance that a camera zoomingin on the "V" that was chroma-keyed onto a lighter background, even though it doesn't look like a camera zoom-in.Also,the text zoom-in looks like it was cheaply animated and somewhat choppy."A" and "Viacom" aren't spaced very well.To add, the filmed variant's quality is very poor for its time, making it look like it debuted in the '60s.The videotaped version has better graphics and animation, thanks to the usage of Scanimate, but still looks poorly done.

Music/Sounds:Here are the main music variants used on this logo:

Usually, the music was a 5-note synthesized fanfare, complete with a timpani drum roll playing throughout with a final, rather loud pound at the end. Even after the logo faded toblack, the timpani's echo could still be heard.
The very first version of this logo featured the "Pinball" musicfromthe first logo and was used eventually until late 1978 (and was also often used when replacing the original "Pinball" logo).Thisvariant is also known as the"V ofPinball".
The very first version of the normal 1976 music had a slightly faster tempo/low-pitched sequence of synthesizer notes, used on the same logo with the verydark blue/black"V" logo, and it was also used in tandem with the standard filmed variant.
For the network TV variant, it used only the closing theme of the show or TV movie, or none.

Music/Sounds Variants:

PAL versions of the logo were in a higher pitch and had a slightly faster sequence of synthesizer notes.

In some rare cases, the closing theme of the show was used, or none.

The turquoise variant of the logo has two extra pounds of the timpani at the end.

Sometimes, the "V of Doom" music cuts off right before the last timpani beat, removing the final echo in the process. This was heard on the Magnetic Video release ofDon't Give Up the Ship.

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Sometimes on the filmed variant, the first note or two can be cut off. Often, the final bit of the show's closing theme will play over the logo briefly. This is caused by a bad splice on the film between the credits and the logo.

OnThe Beverly Hillbilliesepisode "Christmas with the Clampetts", and perhaps other episodes from the first two seasons, it has a generic theme (the show's theme couldn't be used due to it being copyrighted while episodes from the first two seasons have fallen into the public domain) playing over the filmed version of this logo.

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On theHave Gun-Will Travelseason 3episode"Fragile" on Me-TV and H&I, the 1987Paramount Television theme plays faintly over a black screen before the videotaped variant appears, due to a double plaster.

Availability:Uncommon, bordering on rare, but it has become a bit easier to find than in the past many years. Most shows that had this ID usually have been updated mainly with of the "V of Steel" or "Wigga Wigga", Paramount Domestic Television, or CBS Paramount Domestic/Network Television logos, among others; but in most cases, the CBS Television Distribution logo is nowadays used to replace this logo on newer prints. However, newer variants might be seen on local stations that show older Viacom shows, such asThe Honeymooners,I Love Lucy,The Andy Griffith Show,Rawhide,Hogan's Heroes,The Twilight Zone, andGomer Pyle: U.S.M.C.All variants of the "V of Doom" (with the exception of the "V of Pinball" until evidence is found) can be seen on VHS tapes ofThe Andy Griffith Showreleased by various video outfits such as Premier Promotions and sometimes (though mostly the videotaped variant) byUAV Corporation. Filmed versions usually appear at the end of 16mm syndication dupes distributed by Viacom at the time, such asThe Mary Tyler Moore Show,I Love Lucy,The Andy Griffith Show,The Phil Silvers Show, andMy Three Sons. These prints can be purchased on sites such as eBay.

V of Pinball: The B&W filmed variant with the "Pinball" theme is near extinct at this stage. It appears on the Magnetic Video release ofKing Creole(also on the 1985Key Videore-release), and its color counterpart has been seen on the 1975 TV movieEric, and may be intact on that film's VHS release, the Magnetic Video release ofGirls! Girls! Girls!(also on the 1985 Key Video re-release), and mid '70s prints of early color episodes ofGunsmoke. It has also been alleged to have been spotted on one episode ofThe Andy Griffith Showon a public domain DVD of said show.
Filmed Variant: The filmed version of the logo was on the Season 11 finale ofMy Three Sonson Hallmark back around 2000 and was again seen on a Me-TV airing of the latter on July 2, 2018, strangely withCBS Television Distribution preceding it; TV movies from the era, such asPolice Story,The Two Worlds of Jennie Logan, andTop Secret(1978), among others; the original Magnetic Video VHS releases of many feature films, such asLast Train from Gun Hilland possiblyAll in a Night's Work, those featuring Elvis Presley, includingG.I. Blues(also on the 1985 Key Video re-release) andBlue Hawaii, and those featuring Jerry Lewis, includingDon't Give Up the Shipand possiblyVisit to a Small PlanetandThe Sad Sack(don't expect to see this on any of their laserdiscs orGreatest Sports Legendstapes, though); and at the end of earlier video prints of the 1981 filmsFirebird 2015 ADandThe Unseen, while the videotaped variant makes a strange appearance at the beginning of the latter film (the same also applied to an '80s broadcast on the USA Network). The filmed variant can be seen on Cozi TV airings of episodes from the first two seasons ofThe Beverly Hillbillies, due to said network using public domain prints of that show. It also appeared on Nelvana's first specialA Cosmic Christmas; this is intact on current prints of the special whenever it gets aired on TV, as well as YTV Direct's print on YouTube (followed by the currentNelvanalogo). The B&W filmed variant was once spotted on an episode ofPerry Masonon Me-TV before it was replaced with a later print sometime in 2015. It can also be spotted on almost every episode ofThe Millionaire,which can occasionally be seen on Decades. The color variant of the filmed variant was seen on some prints ofThe New Adventures of Mighty Mouseand recently (as of 2018) on three episodes ofGunsmokeon Me-TV ("The Witness", "Kitty's Love Affair", and "Eleven Dollars"). The B&W filmed variant variant can also be spotted on DVDs ofThe Beverly Hillbilliesreleased by thePlatinum Disc Corporation,Madacy Entertainment,Mill Creek Entertainment, andGoodTimes Entertainment, among other companies. It is unknown if this was seen on theMagnum Entertainmentreleases ofThe Deerslayer,The Last of the Mohicans(1977) orCalifornia Gold Rush, the Magnetic Video VHS release and 1985 Key Video re-release ofRoustabout, or the 1985 Key Video re-issue ofBlue Hawaii.
Videotaped Variant: The videotaped version used to be somewhat common onPerry Masonon Me-TV, but since 2015, have started using remastered DVD prints with the CBS Television Distribution logo, though these older prints have been seen on FETV as of late. It's also seen at the end of mostCannonepisodes, mostly between seasons 3-5, shown on Me-TV (and whenever it airs on Decades, owned also by the parent company of Me-TV, Weigel Broadcasting). Several of the "Classic 39" episodes ofThe Honeymoonershad this logo when they previously aired on WGN America. It was also seen on episodes ofThe (New) Price is Rightfrom 1976-1980. The 1978 and 1983 variants was formerly seen on two episodes ofThe Twilight Zoneon Syfy ("You Drive" and "One for the Angels") until Syfy acquired updated prints sometime in 2015. The 1983 variant was surprisingly seen on a 2012 airing ofThe Missiles of Octoberon Me-TV, before the 1990 "Wigga Wigga" logo; However, newer prints, such as a recent Decades airing, used CTD instead. The warp-speed variant was also recently spotted on a rerun ofThe Bob Newhart ShowS5 episode "Making Up Is the Thing To Do" on Me-TV, Hallmark Channel, Decades (occasionally), Sundance, and FamNET, after the decorated MTM Enterprises logo and preceding the20th Televisionlogo, and is also available on various season 5 and 6 episodes of that show onShout Factory's 2014 complete series set, as well as solo releases of said seasons and Me-TV airings of most season 6 episodes, with the logo on a majority of those episodes being followed by the 20th Television logo. It can be seen on two season 3 episodes ofHave Gun-Will Travelon Me-TV and H&I ("Fragile" and "The Black Handkerchief"). It was also seen on some episodes ofAll in the Familybefore CPTD (now SPT) acquired the syndication rights to that show. The videotaped variant was also recently spotted on twoGomer Pyle: U.S.M.C.VHS tapes released byForum Home Videoin 1989, as well asThe Devil and Daniel Mouse, which is included as an extra on the Blu-ray of Nelvana'sRock & Rule. It also makes a strange appearance at the start of the original VHS release of the 1981 filmThe Unseen(also intact on an '80s USA Network airing), while the filmed variant appears at the end. It can also be found on seasons 3-5 ofCannonon DVD; Season 3 has an odd combo of this proceeded by CTD, while the remaining two seasons have the videotaped VoD alone. This logo also made a surprise appearance on a recent Decades airing of the season 2Bob Newhart Showepisode "The Modernization of Emily".
Silent Variant: Rare. Was seen on old VHS releases of the 1963 movieFun in Acapulcoand the 1966 movieParadise, Hawaiian Stylefrom Magnetic Video (both of which plaster over the Paramount logo at the end of the film, though the Spanish-dubbed version, as well as the 1985 Key Video reprint (In English) of the latter film used the standard "V of Doom" music), the 1974 TV movieThe Autobiography of Miss Jane PittmanfromPrism Entertainment, and the 1976 movieThe Amazing World of Psychic Phenomena. It is also retained on the 1985 Key Video re-issue ofFun in Acapulco.It was also spotted on an '80s USA Network airing of the 1968 movieMission Mars(it is unknown if it's intact on any VHS releases of the movie).
Network TV Variant: Near extinction nowadays. During the 1980s, it was seen on various short-lived shows and TV movies produced by this company, such asThe Master,The Devlin Connection,Amanda's,Dear Detective,Ace Crawford: Private Eye,The Return of the Man from U.N.C.L.E.: The Fifteen Years Later Affair, andToRace the Wind, among others; however, very few have been released onto VHS or DVD. VHS prints might have this logo intact but most recent releases generally plaster this with the CTD logo. Cases in point;To Race the Wind, on which said variant is intact, andThe Devlin Connection,The MasterandThe Return of the Man from U.N.C.L.E.: The Fifteen Years Later Affair, which were released on video by Trans World Entertainment. It is unknown if it's preserved on the USA Home Video releases ofEast of Eden(1981) orFor Ladies Only; It is, however, surprisingly preserved on theStarmaker Videoreprint of the former film.

3rd Logo
(1981)

Nicknames: "Flashing V", "V of Rainbow", "Viacom V II"

Logo: On ablackbackground, we see the "V" rotating to the center in arainbowstreak. Then, therainbowstreak lines out of the logo. After that, the "V" flashes tobright ceruleanand the word "Viacom" in the same color flashes in with the word "presents" below. As the opening theme comes up, we zoom up to the left corner of the "V" step-by-step until it engulfs the screen withblue. At the end of the reel, we see the "V" with the word "Viacom" inblueand the word "from" above the "V" and they all zoom in towards the viewer.

FX/SFX: The rotating of the "V" to center, the colors lining out of the logo, the flash of "Presents" and the "V", the zoom-in to the corner of the "V" in step with the opening theme. The quick zoom-in to center with a flash at the end of the reel.

Cheesy Factor: The camera zooming up to the "V" looks pretty cheap.

Music/Sounds: The opening and closing themes of the syndie promo or none.

Availability: Extinct. The only sighting that has come up is a sales tape for individual stations to purchase syndication rights for Viacom-owned shows.

4th Logo
(1984-1986)

Viacom Enterprises (1984, Special Delivery)

Nicknames: "Special Delivery", "The ViacomEmblem","Viacom V III", "Golden V"

Logo: We start off in outer space. The words "Special" and "Delivery" streaks through the sun that is in the background leaving arainbowtrail. Then on ablue/blackgradient background, the two words fly to a ring with wings. "FromViacom" with "Viacom" bigger, are also in this logo above the familiar "V" from the 2nd logo. At the end, a firework flash effect emerges from the logo.

Variant:A short variant exists.

Nicknames: "V ofCalm”,"Viacom V IV", "Friendly V", "V of Happiness"

Logo: On ablackbackground, we see a still image of the Viacom "V" logo inlight blue. Below that is the"Viacom"name inwhite.

Variant:OnReally Weird Tales, the "V" and text areorange.

Nicknames: "City Skyline V", "V in the Big City","Early V of Steel", "SilverViacomV", "Viacom V V"

Logo: Against a city skyline with apurplenight sky (and with most of the building's lights switched on), we see ametallic-textured "V" (like the one seen inthe previous logo) form out of light particles. Then, we see the word "Viacom" trailing underneath the V, forming the whole logo. The logo shines afterwards.

FX/SFX: The trailing text, the "V" forming, and the shining.

Cheesy Factor: The 3D effects look unconvincing.

Music/Sounds: The closing theme of the show.

Availability: Probably extinct. It was only seen on the 1986Honeymooners Reunionspecial.

7th Logo
(September 13, 1986-December? 1990)

Viacom Enterprises (1986) - Black & White

Nicknames: "Silver V", "Rotating Silver V", "Shining Silver V", "V of Steel", "Viacom V VI", "CGI V"

Logo: We start out with a screen, divided halfblack/purplegradient on top and halfsilveron the bottom with a bright light flare shining between. Thesilverpart then rotates counter-clockwise (a la CBS/Fox Video), revealing it is a steel version of the "V of Doom" logo. The word "Viacom" flies in from the upper-left of the screen and places itself under the "V", and the "V" shines.

Variants:

VHS tapes containing this logo and select TV broadcasts have the "V" shining three times.

A warp speed version of the three shines variant has been seen on the syndicated version ofSuper Sloppy Double Dare.

There is also a variant where the "V" shines four times. It has been seen on episodes ofRawhide,Perry Mason,Matlock(seasons 1-4),Hogan's Heroes,The Adventures of the Little Koala,Finders Keepers(Toffler version),Easy Street(1986 series), and the 1986 revival ofSplit Second. There is also a warp speed version of this, as well as a rare ultra warp speed variant.

There is a still variant.

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There is a variant where the "V" doesn't shine at all. It was only seen onWe Love Lucy; the 30-minute re-edit ofThe Lucy-Desi Comedy Hour.

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On the 1987Celebrity Double Darepilot, the logo is revealed with a computer-generated effect before animating.

There is also a B&W variant.

There is another sped-up variant of this logo with the music at the normal speed.

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There is also a variant that plays at a slightly slower speed.

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On Fox'sFamily Double Dare, the logo fades in after the Nickelodeon logo with the "V" is already in place, then the "V" shines two times before fading out.

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There is a variant where both the "V" and the "Viacom" appear to be in higher contrast, making the logo look shinier than before.

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Another version cuts to when the "V" turns. This is unofficially known as the "in-progress" variant.

The BritishBraveworld VideoVHS ofKing Creolehas a variant that cuts off the first or so second from the logo.

FX/SFX: The rotating "V", the "V" "shining", and the light flare behind the "V" illuminating in the background. Actually pretty good CGI for its time.

Cheesy Factor: When the V is rotating in, a rather neat lightflareshines from the the middle of the V. However, when the V is nearly formed, you may notice the shine glitches a little bit at the bottom (some flare sticks a significant way out from the bottom of the V and flickers for a split second before disappearing when the V is finally in place). Also, the reflection of the Viacom text can only be seen on either the side or the front face of the V, but not simultaneously, even when the V is in a position where in theory the reflection should be seen on both faces. Still, this is excellent CGI for 1986, and a vast improvement from the 2nd logo.

Music/Sounds: Pindrop-like synth notes, followed by a descending synth chord. The music shares a similar musical key as the "V of Doom".

Music/Sounds/Voice-over Variants:

The music had a couple of variations over the years. A couple of "warp-speed" versions, one of which is an ultra warp speed version featuring a higher-pitched jingle, can be seen on various programs, if they haven't been plastered.

In some cases, it used only the closing theme of the show or none.

Some episodes ofCannonandPerry Masonon Me-TV (before that channel received updated CBSTD prints of the aforementioned episodes of both, though the aforementionedPerry Masonprints have since resurfaced on FETV) have/had the "V of Doom" music playing over this.

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Some episodes ofGunsmoke,Matlock(seasons 1-4), and one episode ofHogan's Heroes(seen in Australia) have the "Wigga-Wigga" music playing over this. A Russian print ofFather Dowling MysteriesS1 EP3 also features this over the warp-speed variant, which continues into the CBS Television Distribution logo.

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A very rare variant of the extended warp-speed (3 wipes) variant includes a voice-over. This was seen on a sales tape for the un-aired game showI Predict. As the logo animates, the voice-over is heard saying: "A Ron Greenberg Production, in association with Viacom." (Pronounced "Vee-a-com", similar to Sandy Hoyt onSplit Second).

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A high tone variant exists. Most likely from a PAL source.

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Availability:Uncommon, bordering on rare in its unaltered form.

Regular Variant (One Wipe): It is currently seen onRawhideon Me-TV, Decades (occasionally) and H&I. It's also currently seen on most episodes ofThe Phil Silvers Showon Me-TV, Forces TV (United Kingdom) and occasionally seen on Decades, and it is preserved on the season 2 Shout! Factory DVD of the show, and on most episodes from seasons 3-4 ofTPSSon DVD (Season 1 on DVD and the British DVD releases use CTD instead), and was on most episodes ofThe Beverly Hillbillies, as well asGunsmoke(mostly color reruns) on Me-TV before they were issued updated prints by CBS, although forThe Beverly Hillbillies, it can still be seen on some episodes, and as forGunsmoke, it can still appear on certain episodes from season 13 (the second color season) onward. It was spotted on the 1989 filmSonny Boyon TCM as well as AMC, and has been spotted on syndicated prints of Cannon films, such asSuperman IV: The Quest for Peace. This can also be seen on most episodes ofThe Life and Times of Grizzly Adamson the recent DVD releases. Seen on '80s prints of other Viacom-distributed shows, including at one point in time, episodes ofThe Andy Griffith Show(particularly reruns on TBS), as well as episodes ofI Love Lucyon Nick at Nite (as well as AMC briefly),Have Gun-Will Travelon Encore Westerns, various prints ofThe Cosby ShowandRoseanne,Rawhideon the Hallmark Channel as well as Encore Westerns, andThe Millionaireon TV Land, among possible others. It is unknown if this was seen on '80s prints ofThe Dick Van Dy-ke Show, The New Adventures of Mighty Mouse, Petticoat Junction, The Houndcats, The Harlem Globetrotters(1970s cartoon), Hawaii Five-0, Amigo and Friends, Gomer Pyle: U.S.M.C., The Alvin Show, The Honeymooners, WhirlybirdsandOur Miss Brooks, among possible others. It can be seen on thePerry Masonmade-for-TV movies from 1987-89, and some from the earlier part of 1990 along with some prints of previous ones (though most use the warp speed variant), but DVDs plaster it over with the CBS Television Distribution logo. However, it is preserved on some VHS tapes such as the British VHS release ofPerry Mason: The Case of the Lethal Lesson, but these aren't easy to come by, and as far as we can tell, have never been released to VHS in the United States. It was also seen on some episodes ofPerry Masonon Me-TV before they were issued updated prints by CBS, but these prints can still be seen as of recently on FETV. This logo (and its extended variants) is also seen on various game shows syndicated by Viacom from 1986-1990, includingSplit Second,Double Dare(this includes recent prints on iTunes), andRemote Control. The B&W variant can be found at the end of select VHS tapes ofThe Andy Griffith Showthat were released by Premier Promotions, including notablyThe Andy Griffith Show Collector's Series Volume 12: Mayberry Classics, and was recently spotted on an episode ofRawhideon Me-TV. This logo was also spotted on British VHS releases ofFun in Acapulco, King Creole, RoustaboutandAll in a Night's Work, older prints ofDempsey and Makepeace, Father Dowling Mysteries, a Decades broadcast ofThe Blue Knight(1975), at least one episode ofThe Twilight Zoneon the French version of the Sci-Fi Channel, a Movies! broadcast of the 1971 docudramaEvel Knievel, and international prints of seasons 1-4 (and some of season 5) ofMatlock, though most use the warp speed variant. The "in-progress" variant can be found on theMCA/Universal Home VideoVHS ofSuper Force, the unsoldBaby on Boardpilot from 1988, as well as at least one episode ofRawhideon Me-TV. It has also been seen on some episodes ofA Different Worldon Netflix.
Extended Variant (3-4 Wipes): The long variant (3 wipes) can be found on theFamily Home EntertainmentVHS ofThe Adventures of the Little Koalaand was on at least one episode ofPerry Masonon Me-TV before being issued an updated print by CBS, while the original version with 4 wipes is extremely rare, and made its premiere on the short-lived NBC-aired sitcomEasy Street, and was last spotted on the Toffler version ofFinders Keeperson the now-defunct Nick GAS network. This is also seen on various game shows syndicated by Viacom from 1986-1990, includingSplit Second,Double Dare(this includes recent prints on iTunes), andRemote Control. The 3 wipes variant was also recently spotted on an FETV broadcast of thePerry Masonepisode, "The Case of the Poison Pen Pal".
Silent Variant: Extremely rare. Originally, it could only be seen on syndicated TV prints ofThe Stepford Wives(the 1975 version). Though it was recently spotted on the Forces TV print of theHogan's Heroesepisode, "The Most Escape Proof Prison Camp" from Season 2.
Warp Speed Variant: Can currently be found on some episodes ofRawhideon Me-TV, Decades (occasionally) and H&I. Also seen on older prints ofMatlock(season 1-5) (1990 episodes), (current TV prints use the 8th logo instead, while the DVD of S1 uses CBS/Paramount and every other season on DVD uses CTD instead. Oddly, FETV's print of theMatlockS1 episode, "The Don, Part 1" had this preserved),its spin offJake and the Fatman(DVDs and TV prints of seasons 1 and 2 use CTD instead), Father Dowling Mysteries(including a few early season 3 episodes), and a Brazilian VHS ofFatal Confession: A Father Dowling Mystery. This is also preserved on the Season 1 DVD release ofFather Dowling Mysteries, preceded by CTD and can be seen on the other two seasons as well. Decades airings use the DVD prints ofFather Dowling Mysteriesas well. It is unknown if this is preserved on seasons 3, 4 and 1990 episodes of S5 ofJake and the Fatmanon DVD. The "DISTRIBUTED BY" variant is ultra rare, as it's only known to exist on older prints ofSuperboy.
Warp Speed Variant (Extended): Extremely rare, usually plastered by either the "Wigga-Wigga", Paramount Domestic Television, CBS/Paramount Domestic/Network Television ("Eye in the Sky" or "Wallpaper"), or CBS Television Distribution logos, though they have been spotted on a few episodes ofRawhideon Me-TV and H&I, and on Australian television, an episode ofHogan's Heroes.
Sped-Up Variant: Seen onPerry Mason: The Case of the Poisoned Pen.
Ultra Warp Speed Variant: The ultra warp speed version can be seen on Netflix's prints, most official YouTube prints, some VHS tapes, and The Family Channel airings ofThe Super Mario Bros. Super ShowandThe Legend of Zelda.
Ultra Warp Speed Variant (Extended): Extremely rare. Could probably be seen onThe Super Mario Bros. Super ShowandThe Legend of Zelda.

8th Logo
(January 1, 1990-May 11, 2000)

Viacom Enterprises (1990) (b/w Wigga Wigga")

Nicknames: "Wigga-Wigga", "\/|/\CO/\/\", "Zig-Zagsof Steel', "Silver Zig-Zags"

Logo: On ashaded bluebackground, asilver"V" flies from the bottom left and then backwards. As it does so, a zig-zag line comes out of it to form the other letters in the name (it shines as it does this), with the "A" and "M" still taking the form of zig-zags, forming the word, "VIACOM". The completed logo shines.

Trivia:Many people think the announcer is mispronouncing the word Viacom. It is indeed long "i", like in "prize", although the original pronunciation of the name pre-1986 was indeed with a short "i", like in "pizza", hence the pronunciation "vee-a-com". Oddly, the post-1986 pronunciation was used by the announcer on the Magnetic Video logo several years before it became the official pronunciation.

Variants:

There is a very rare filmed variant seen on some TV movies from the era.

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Several shows would have the name already formed during the later years, with the only animation being the shining of the letters.

There is a text variation on this logo for Viacom Productions. It has the "VIACOM" text already formed, but a line slides in from the right and forms into "PRODUCTIONS" in Futura Extra Bold font, after which the "C" and the "O" in "\/|/\CO/\/\" shine. This shorter variation was seen on network TV productions from 1998-1999. There was another variant of this in which the text doesn't shine at all, used onDiagnosis: Murder.

On reruns of theSabrina, the Teenage Witchpilot on ABC Family (now Freeform), The Hub (now Discovery Family) and Antenna TV, this logo is still (a la the 1985 "V of Happiness" logo) and followed by the 2003 Paramount Domestic Television logo.

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A black & white version of this exists on some prints of older B&W shows (though most feature the color version).

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On the 1997 TV movie,The Right Connections, the words "in association with" are seen over the logo's background, then fades out when the animation starts.

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On WPIX's print of theHoneymoonersepisode "The Sleepwalker", the logo freezes before it is fully formed. The audio is distorted in this variant. It's likely an error in production.

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On the 1996 TV movieBrothers of the Frontierand a Me-TV airing ofMatlockS7 episode "The Class", the short version of the logo is played in slow motion.

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On the 1998 TV movieInferno, the Productions variant has the text "Viacom Productions, Inc. Exclusive Distributor" in two lines below.

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FX/SFX: The CGI coiled line turning into "\/|/\CO/\/\".

Cheesy Factor: The letters "C" and "O" in the logo seem to "drop out" from behind the zig-zags rather than the zig-zags just morphing into them, which becomes apparent once the animation is slowed down. Also, the excessive shining makes this look somewhat gaudy.

Music/Sounds: Again, there have been several musical variationsaccompaniedwitha voice-over by Don LaFontaine saying "Viacom" near the end:

Usually, a synthesized rock score is used, complete with drums, a synthesizer and even a guitar. Telephone-like "wigga-wigga" sounds are heard as the line zig-zags.

For the newly-formed Viacom International, the same logo is accompanied by different music. A synthesized whoosh is heard first, leading into a jingle played on a flute being heard as the line uncurls. As the logo finishes, a faint choir is heard in the background. Synthesized "shining" sounds can be heard throughout the entire logo. The LaFontaine voice-over is still heard.

There is a version where the LaFontaine voice-over cuts in earlier.

Some versions have no LaFontaine voice-over. The Viacom Productions logo is one of these, except the variant used onDiagnosis: Murder. An extremely short version with no LaFontaine voice-over was seen for a brief time in 1996. This version would also have the Paramount Domestic Television logo play almost immediately afterwards.

There was a warped version during later years.

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There is a low toned variant for the short version that appeared after an episode ofThe Twilight Zone.

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A high pitched variant exists. It's usually seen on PAL prints of Viacom-distributed shows and movies with this logo.

Music/Sounds Variants:

In some cases, it used the closing theme of the show, generic network music on CBS, NBC, and ABC, or it was silent.

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There is a variant with the "V of Doom" theme playing insteadonseveralearly-1990ssyndie prints of classic TV movies from the era, plastering the 1976 filmed logo.

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There is another variantwith the "V of Doom" music now playing faintly instead on some episodes ofThe Twilight Zoneon Syfy,Perry Mason, andThe Honeymoonersboth on Me-TV and last aired on WGN America.Sometimes, the short version plays with the normal music, but the "V of Doom" musiccan be heardagainfaintly in the background. This issometimes calledthe "Ghost oftheV of Doom".

There is a variant with the "V of Steel" theme playing instead on one episode ofGunsmokeas well as a Hungarian-dubbed rerun of theFather Dowling Mysteriesseason 1 episode "The What Do You Call a Call Girl Mystery" on AXN Crime.Father Dowling MysteriesS2 EP1 on the Russian CBS Drama channel also features this.

One episode ofRawhideon Me-TV has the warp-speed version of the logo with the warp-speed "V of Steel" music playing over it.

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A variant with the sped-up "V of Steel" music was reportedly sighted on a British rerun of theMatlockepisode "The Brothers".

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Another variant with the warp-speed VoS music playing under the regular version was spotted on a Hungarian-dubbed rerun of theFather Dowling Mysteriesseason 1 episode "The Mafia Priest Mystery: Part 2" on AXN Crime. This is unofficially called the "Ghost of the V of Steel". This may also have been spotted on an Australian airing of aJake and the Fatmanepisode.

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The Viacom Productions variant has used the music from the final logo below on certain occasions. This has been sighted on an international print of the eighth episode of S7 ofSabrina, the Teenage Witch, "Bada-Ping!", an Antenna TV airing ofSabrina, the Teenage WitchS7 episode"Sabrina Unplugged", and has also been reported to appear on some episodes of the final season ofDiagnosis: Murder.

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A variant of the original "Wigga Wigga" logo without the announcer in it also exists.

Availability: Fairly common. Many of the shows that had this logo have been updated with either the Paramount Domestic Television, the CBS Paramount Domestic or Network Television logos ("Eye in the Sky" or "Wallpaper") or CBS Television Distribution logos by now, especially on DVD releases, but it is still seen on some shows and TV movies.

Regular Variant: It was spotted on the filmI'm All Right Jackon TCM, two episodes ofCannonon the season 3 DVD, syndicated prints of Cannon Group films such asMasters of the Universe, and one episode ofThe Life and Times of Grizzly Adamson DVD. It has been spotted on reruns of color episodes ofGunsmokeon Me-TV and TV Land, albeit in split screen form on the latter channel, and was also spotted onThe Alvin Showwhen re-ran on Nickelodeon. However, recent prints ofGunsmokeepisodes from season 12 (the first color season) are now restored and now use CTD, though it can still be spotted on almost all other episodes from season 13 on. It was also seen whenHave Gun-Will Travelaired on Encore Westerns in the early 2010s, as well as some episodes ofPerry Mason, Hogan's HeroesandThe Beverly Hillbillieson Me-TV and occasionally Decades before they both were issued updated prints by CBS (though it can be still be found in the majority of color episodes ofThe Beverly Hillbilliesand select episodes ofGomer Pyle: U.S.M.C.; for the latter show, the vast majority of episodes have the 1995 Paramount Domestic Television logo, both are also aired sometimes on Decades as well. FETV prints ofPerry Masonstill have this logo intact on many episodes), as well as in the past, episodes ofI Love LucyandThe Lucy-Desi Comedy Houron Nick at Nite and TV Land. It could also been seen on thePerry MasonTV movies from 1991-95, and some prints of older ones, but DVDs plaster it with the CTD logo. The high pitched variant was recently spotted on a British television broadcast ofCalifornia Gold Rush. This can also be found onFamily Affair,My Three Sons(it also appeared on Season 11, Episode 12 of that showafterthe CBS Television Distribution logo on a June 14, 2018 airing on Me-TV), VHS releases ofPayoff(1991), a recent European TV broadcast of the 1973 TV filmA Dream for Christmas, the 2009Warner ArchiveDVD-R ofDon't Be Afraid of the Dark(1973), theRepublic PicturesVHS ofRent-a-Kid,the Prism Entertainment VHS ofMemories of Murder, VHS copies ofThe Right Connections, The Operation(AKA:Bodily Harm) (2007 Lifetime prints had the 7th logo), recent Movies! broadcasts ofDay of the Animals(1977) andThe Night the Lights Went Out in Georgia,They Watch, the Starmaker Video VHS releases ofLast Train from Gun Hill,Donner Pass: The Road to Survival,Little Lord Fauntleroy(1980),The Incredible Rocky Mountain Race, andPerry Mason: The Case of the Lost Love, among possible others, a Brazilian VHS of the Sunn Classics adaptation ofThe Fall of the House of Usher, the Kino Lorber DVD ofReally Weird Tales(after the 5th logo), and international prints ofRawhide, along with some recent prints on Heroes & Icons.
Warp Speed Variant: Currently found onMatlockon WGN America, Me-TV, Decades, FETV, and Hallmark Movies & Mysteries (it plasters over the the 7th logo on many episodes from seasons 1 to 4, along with earlier season 5 episodes, and the 5th logo on later syndicated prints of the pilot episode for that show; DVDs use the CBS/Paramount "Wallpaper" logo for season 1 while 2-9 have CTD). Some episodes from Seasons 6 and 7, and possibly 8, use the regular variant instead. Also seen on the first 3 seasons and early season 4 episodes ofSabrina, the Teenage Witchon Antenna TV (DVDs have the CBS/Paramount "Eye In The Sky" logo for season 1, while seasons 2-3 have the "Wallpaper" logo and 4-7 have CTD. Hulu prints use the CBS/Paramount "Wallpaper" logo for season 1). Also seen on the first five seasons ofDiagnosis: Murderon DVD, Encore Suspense, Me-TV, Decades (occasionally), and Hallmark Movies & Mysteries (however, DVDs of Season 2 and reportedly, Season 3 use the CBS/Paramount "Wallpaper" logo instead). It was also preserved at the end of the DVD print of theJake and the FatmanS4 episode, "It Never Entered My Mind", which is included on theDiagnosis: MurderSeason 1 DVD. It is unknown if this same print is retained on theJake and the Fatmancomplete series boxset, or if said boxset retains this logo on later season 4 episodes as well as S5 episodes.
Ultra Warp Speed Variant:The version where the LaFontaine voice-over cuts in earlier was formerly seen on S1 episodes ofThe Twilight Zoneon Syfy (though some episodes were known to contain the 2nd logo); recently, Syfy and Me-TV had acquired new, updated prints with the CBS Television Distribution logo, making the logo extremely rare, if not obsolete. It may still be intact on some episodes ofSabrina, the Teenage Witch, and was spotted on a November 2016 Me-TV broadcast of theGunsmokeepisode "P.S. Murry Christmas". Was also seen on at least one episode ofRawhideon H&I.
Productions Variant: Seen on Season 4 episodes ofSabrina, the Teenage Witchand Seasons 5 through 7 episodes ofDiagnosis: Murder, among other Viacom productions at the time.
International Variant: It was present on syndicated and international prints (though some used the regular variant) ofThe Cosby ShowandRoseanne, but it is now plastered with the Carsey-Werner Distribution logo, though some prints have survived, but not all of them. The international version, and sometimes the regular variant, can be seen on some episodes ofA Different Worldon Netflix, including the pilot, and was also seen on Terrytoon prints that were distributed around in the 1990s, as well as reportedly, one episode ofThe Beverly Hillbillieson the Fox Classics Network in Australia.

9th Logo
(September 24, 1999-August 8, 2004)

Viacom Productions (2003) (16:9-Stretched)

Nicknames:"Wigga-Wigga II","VIACOM 2000", "Robocom", "ViaBot"

Logo: On a smokybluebackground,we see the letters of "\/|/\CO/\/\" in front of each other, spreading out. The background is full of "Wigga-Wigga"-type "\/|/\CO/\/\" letters along with a smoke effect slowly clearing out. The company is referred to as"VIACOM PRODUCTIONS,a Paramount company" with "PRODUCTIONS" set in the same font as before under "VIACOM" with the Paramount byline in its majestic cursive logo font, with a line above it.

Variants:

A still version of this logo exists (a la the 1985 "V of Happiness" logo).

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In 2002, the words were made bolder, and the letters at the start are brighter.

Sometimes on the 2002 version, "in association with" spreads out above.

A 4:3 version of the 2002 version stretched to 16:9 exists.

A cropped 16:9 version can be seen on most widescreen movies/shows.

Another version has the cropped 16:9 logo zoomed out with borders. This can be seen in 4:3 or 16:9.

There is a true 16:9 version.

A shorter version cuts to either the first quarter or to the last.

There is a slower version.

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A filmed version appears on some TV movies.

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FX/SFX: The letters spreading out and the smoke. Actually really cool effects, but...

Cheesy Factor: ...the shortening of the voice over on the 2002 variant makes it sound more warbly than it did before.

Music/Sounds: A descending crystallized wind chime-like sound effect culminating in a synth explosion, followed by a robotic voice saying the word "Viacom". The robotic voice was shortened in 2002.

Music/Sounds Variants:

Very early broadcasts featured the 1990 and 1998 network TV music. This can be seen on "updated" airings ofSeason7 episodesofDiagnosis: Murderon Me-TV and at least one season 4 episode ofSabrina, the Teenage Witch.

There is also a silent variant.

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A version in which the wind chime sound effect plays faster also exists.

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A sped-up higher pitch version also exists.

Sometimes, it has the end theme of the show or TV movie or generic network music, as seen on NBC, CBS and UPN.

Availability: Fairly common. It can be seen on any show or TV movie produced by Viacom from 1999-2004; these include seasons 4-7 ofSabrina, the Teenage Witchon Antenna TV (plastered on the DVDs by CBS Television Distribution),The Divisionon Lifetime Real Women, season 1 ofThe 4400last aired on USA Network, and seasons 7 & 8 ofDiagnosis: Murderon Me-TV, Decades (occasionally), Encore Suspense, DVD (possibly), and Hallmark Movies & Mysteries, as well as the final two TV movies spun off from that show. The still version can be seen on some season 8 and "updated" season 7 episodes ofDiagnosis: Murderon Me-TV, Encore Suspense, Decades (occasionally), Hallmark Movies & Mysteries, DVD (possibly), and original CBS airings ofDiagnosis: Murderfrom 2000-2001. It was also spotted at the end ofHysteria: The Def Leppard Story.

Reference page to proposal idea

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