The Carsey-Werner Company, LLC
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Logo descriptions by codyfinke and Logophile
Logo captures by Eric S., Michael Bass, V of Doom, snelfu, Logophile, megamanj2004, and TheEriccorpinc
Editions by V of Doom, Michael Bass, userjt, and Nathan B.
Background: The Carsey-Werner Company (also known as "Carsey-Werner Television") is an independent production company that was established in 1981 by Marcy Carsey and Tom Werner to produce what became to be popular television shows such as The Cosby Show, Roseanne, 3rd Rock From the Sun, That '70s Show, A Different World (a spin-off of The Cosby Show), Cybill, Grace Under Fire, That '80s Show (a spin-off of That '70s Show), and other shows. In the company's earlier years, distribution was handled by bigger companies (such as Viacom Enterprises, who only distributed 1980s and early-to-mid 1990s reruns of Roseanne, A Different World, and The Cosby Show, and later by Paramount Domestic Television, which is now "CBS Television Distribution"), but because of the most successful programs produced by the company, Carsey-Werner in 1997, "grew" into a larger company into where they were able to distribute their own programs. Caryn Mandabach later joined to the company in 1984 (then-known as Caryn Snyder until 1986 and credited as "Caryn Snyder-Mandabach" from 1985-1986) as the supervising executive and was made a partner in 2001, until she left the company in 2004 to begin her own company. After Marcey Carsey left the company in 2005, the company was reorganized as Werner Entertainment.
1st Logo
(1982)
Logo: Just an in-credit notice that reads "A Carsey/Werner Company Production" with the copyright text below: "
©(YEAR) The Carsey/Werner Co. All Rights Reserved".
FX/SFX: None.
Music/Sounds: The closing theme to the program.
Availability: Extinct. It only appears at the end of Callahan, a 1982 ABC pilot starring Hart Bochner and Jamie Lee Curtis.
Editor's Note: None.
2nd Logo
(September 27, 1983-March 13, 1984)
Logo: On a gray background is the text:
in a pink Cooper Black font. There is black etchings on the letters. Below is the copyright text "©(YEAR) THE CARSEY-WERNER COMPANY All Rights Reserved" in white.
FX/SFX: None.
Music/Sounds: The closing theme to the program.
Availability: Extinct. Was only seen on the 1983-84 ABC sitcom Oh Madeline.
Editor's Note: None.
3rd Logo
(September 20, 1984-July 7, 1988) 
Logo: On a blue background, we see the text:
in a typewriter-like font, also used in The Cosby Show closing credits. The copyright stamp is seen above. After this text is shown, we see this text:
Variants:
Logo: On a blue background, we see the text:
in a Serif font. Sometimes, "CARYN MANDABACH Supervising Producer" or "CARYN MANDABACH Supervising Executive" is seen under the company's name. Under it is the copyright stamp.
Variants:
Nicknames: "The Carsey-Werner TV Set", "Carsey-Werner on TV", "Carsey-Werner Television"
Logo: On a white background, we see a teal green TV set and on the screen is:
The screen has one half teal green where "CARSEY" reads, while the other half is blue where "WERNER" reads.
Variants:
Editor's Note: None.
6th Logo
(January 9, 1996-May 22, 2001)
Nickname: "The 3rd Rock Logo"
Logo: We see a planet base taken place in space with a planet in the background, and a rock flies throughout.
is shown at the bottom of the screen. The color of the live action background is all blue.
Variant: On syndication airings, the text "CARSEY-WERNER DISTRIBUTION, LLC" is seen instead the "standard" text with the URL "www.3rdrock.com" below the text.
FX/SFX: The rock flying throughout.
Music/Sounds: Plays over the 3rd Rock from the Sun soundbite except on original NBC airings due to promos playing over.
Availability: Only seen on 3rd Rock from the Sun.
Editor's Note: None.
7th Logo
(August 23, 1998-May 18, 2006)
Nicknames: "That '70s Show Logo", "The Carsey-Werner License Plate", "America's Dairyland"
Logo: We see a dark yellow license plate on a car. On the top of the license plate reads "AMERICA'S DAIRYLAND", which is Wisconsin's motto, thus the state for dairy, and under it is
"CARSEY-WERNER". Under the name is "WISCONSIN". To the left of "WISCONSIN" is the abbreviation of the month that the license plate expires ("DEC" for December). To the right is a license plate sticker with a small outline of the state of Wisconsin, and an expiration date for a year in the 1970s (for example, "79" for 1979 in the photo above). This date varies depending when the episode takes place.
FX/SFX: Just the car moving up and down.
Music/Sounds: Plays over the That '70s Show end theme.
Availability: Only seen on That '70s Show.
Editor's Note: None.
8th Logo
(September 29, 1999-May 22, 2018)
Nickname: "The Diamond"
Logo: On a white background, we see two lines, with "CARSEY-WERNER" (used in a capitalized Trajan Pro font until the early 2000s, currently used in a lowercase Trebuchet MS font) is shown with a pyramidal diamond which takes place of the hyphen, shown between the two lines. Under it is "COMPANY, LLC".
Variants:
Logo captures by Eric S., Michael Bass, V of Doom, snelfu, Logophile, megamanj2004, and TheEriccorpinc
Editions by V of Doom, Michael Bass, userjt, and Nathan B.
Background: The Carsey-Werner Company (also known as "Carsey-Werner Television") is an independent production company that was established in 1981 by Marcy Carsey and Tom Werner to produce what became to be popular television shows such as The Cosby Show, Roseanne, 3rd Rock From the Sun, That '70s Show, A Different World (a spin-off of The Cosby Show), Cybill, Grace Under Fire, That '80s Show (a spin-off of That '70s Show), and other shows. In the company's earlier years, distribution was handled by bigger companies (such as Viacom Enterprises, who only distributed 1980s and early-to-mid 1990s reruns of Roseanne, A Different World, and The Cosby Show, and later by Paramount Domestic Television, which is now "CBS Television Distribution"), but because of the most successful programs produced by the company, Carsey-Werner in 1997, "grew" into a larger company into where they were able to distribute their own programs. Caryn Mandabach later joined to the company in 1984 (then-known as Caryn Snyder until 1986 and credited as "Caryn Snyder-Mandabach" from 1985-1986) as the supervising executive and was made a partner in 2001, until she left the company in 2004 to begin her own company. After Marcey Carsey left the company in 2005, the company was reorganized as Werner Entertainment.
1st Logo
(1982)
Logo: Just an in-credit notice that reads "A Carsey/Werner Company Production" with the copyright text below: "
©(YEAR) The Carsey/Werner Co. All Rights Reserved".
FX/SFX: None.
Music/Sounds: The closing theme to the program.
Availability: Extinct. It only appears at the end of Callahan, a 1982 ABC pilot starring Hart Bochner and Jamie Lee Curtis.
Editor's Note: None.
2nd Logo
(September 27, 1983-March 13, 1984)
Logo: On a gray background is the text:
The
Carsey-Werner
Company
Carsey-Werner
Company
in a pink Cooper Black font. There is black etchings on the letters. Below is the copyright text "©(YEAR) THE CARSEY-WERNER COMPANY All Rights Reserved" in white.
FX/SFX: None.
Music/Sounds: The closing theme to the program.
Availability: Extinct. Was only seen on the 1983-84 ABC sitcom Oh Madeline.
Editor's Note: None.
3rd Logo
(September 20, 1984-July 7, 1988)
Logo: On a blue background, we see the text:
A
CARSEY-WERNER
PRODUCTION
CARSEY-WERNER
PRODUCTION
in a typewriter-like font, also used in The Cosby Show closing credits. The copyright stamp is seen above. After this text is shown, we see this text:
In
Association
With
BILL COSBY
Association
With
BILL COSBY
Variants:
- On The Cosby Show pilot episode, the text is scrolling up in the end credits, then the credit to Bill Cosby would appear on a blue background.
- On early season 4 episodes of The Cosby Show and the remainder of the 1st season of A Different World, the text "SUPERVISING EXECUTIVE, CARYN MANDABACH" appears above the text.
- On the 2nd episode of A Different World (which was actually the pilot episode itself), the font was even smaller.
FX/SFX: None, except for the scrolling up on The Cosby Show pilot variant.
Music/Sounds: Plays over the end theme.
Availability: Uncommon. Was seen on seasons 1-early season 4 episodes of The Cosby Show. This version was also used on the 1st season of A Different World, except it uses the font from the closing credits of A Different World that's currently rerunning on TV One.
Editor's Note: None.
4th Logo
(October 8, 1987-May 20, 1997)
Music/Sounds: Plays over the end theme.
Availability: Uncommon. Was seen on seasons 1-early season 4 episodes of The Cosby Show. This version was also used on the 1st season of A Different World, except it uses the font from the closing credits of A Different World that's currently rerunning on TV One.
Editor's Note: None.
4th Logo
(October 8, 1987-May 20, 1997)
Logo: On a blue background, we see the text:
A
CARSEY-WERNER
PRODUCTION
CARSEY-WERNER
PRODUCTION
in a Serif font. Sometimes, "CARYN MANDABACH Supervising Producer" or "CARYN MANDABACH Supervising Executive" is seen under the company's name. Under it is the copyright stamp.
Variants:
- At the end of 1987-1992 episodes of The Cosby Show, the 1987-1993 episodes of A Different World, and the 1992-1993 short-lived revival of the game show You Bet Your Life, the in-credit for Bill Cosby's production company (known as just "Bill Cosby" in the logo) follows after the Carsey-Werner logo, reading "In Association With BILL COSBY" in the same font as the Carsey-Werner title.
- From 1989-1991 on The Cosby Show, the copyright stamp mistakenly said "© [YEAR] The Carsey-Werner Show. All Rights Reserved." instead of "The Carsey-Werner Company".
- For Roseanne in 1994, an "IN ASSOCIATION WITH" title would appear (with the IAW being in the same font as the font used in Carsey-Werner), with the same blue background, but in a yellow font. Then, the logo would appear as usual with a slight difference: the name was slightly changed. The words "A" and "Production" are replaced by the words "THE" and "COMPANY", and it was referred to as "THE CARSEY-WERNER COMPANY". This was due to the fact that Roseanne Barr's then-new production company "Full Moon and High Tide Productions" was seen before the C-W logo. This was only seen on seasons 7-9 of Roseanne. The copyright stamp wasn't shown on the final season of the mentioned show. It is unknown if other Carsey-Werner shows (such as Grace Under Fire) use this variant.
FX/SFX: None.
Music/Sounds: Plays over the end theme.
Availability: Common. Seen on later episodes of The Cosby Show. Can also be seen on A Different World, Roseanne, the first two seasons of Grace Under Fire, the short-lived show Chicken Soup, and the '90s short-lived revival of the game show You Bet Your Life. On Hulu's prints of Davis Rules, this logo is not shown due to the program fading out before the logo is shown with two exceptions: the episodes "Twisted Sister" and "Sign of the Times".
Editor's Note: None.
5th Logo
(January 2, 1995-May 17, 1999)
Music/Sounds: Plays over the end theme.
Availability: Common. Seen on later episodes of The Cosby Show. Can also be seen on A Different World, Roseanne, the first two seasons of Grace Under Fire, the short-lived show Chicken Soup, and the '90s short-lived revival of the game show You Bet Your Life. On Hulu's prints of Davis Rules, this logo is not shown due to the program fading out before the logo is shown with two exceptions: the episodes "Twisted Sister" and "Sign of the Times".
Editor's Note: None.
5th Logo
(January 2, 1995-May 17, 1999)
Nicknames: "The Carsey-Werner TV Set", "Carsey-Werner on TV", "Carsey-Werner Television"
Logo: On a white background, we see a teal green TV set and on the screen is:
CARSEY
WERNER
WERNER
The screen has one half teal green where "CARSEY" reads, while the other half is blue where "WERNER" reads.
Variants:
- On S1 and early S2 episodes of Cybill, there is a copyright stamp for YBYL Productions reading "© [YEAR] YBYL Productions, Inc. – All Rights Reserved" underneath this logo.
- Original broadcast ABC episodes of Roseanne from 1995 (only the last five episodes from the season 7) had this logo, with an IAW screen, but with a tan-colored background, and then switched to the logo, with Caryn Mandabach's name, and "Supervising Executive" at the bottom of the logo. This did not last too long before switching back to the previous logo above (with the 1994 variant) within the April-May 1995 episodes. This can be seen on syndicated episodes as well.
- In syndication, the text "DISTRIBUTION LLC" is seen below the TV set. Under that is the copyright stamp.
- On Cosby, the text "In Association with" appears above the logo.
FX/SFX: None.
Music/Sounds: Plays over the end theme or a generic theme on CBS. On some shows (such as a recent TV Land airing of the Roseanne episode "Lost Youth"), the 1987 Paramount TV theme is heard, probably due to sloppy editing.
Availability: Fairly common. Was intact on syndicated airings of Roseanne, Cosby, Grace Under Fire (staring with the second half of the second season), and Cybill. It's also on the short-lived series Damon, Townies and Men Behaving Badly.
Music/Sounds: Plays over the end theme or a generic theme on CBS. On some shows (such as a recent TV Land airing of the Roseanne episode "Lost Youth"), the 1987 Paramount TV theme is heard, probably due to sloppy editing.
Availability: Fairly common. Was intact on syndicated airings of Roseanne, Cosby, Grace Under Fire (staring with the second half of the second season), and Cybill. It's also on the short-lived series Damon, Townies and Men Behaving Badly.
Editor's Note: None.
6th Logo
(January 9, 1996-May 22, 2001)
Nickname: "The 3rd Rock Logo"
Logo: We see a planet base taken place in space with a planet in the background, and a rock flies throughout.
THE CARSEY-WERNER CO.
is shown at the bottom of the screen. The color of the live action background is all blue.
Variant: On syndication airings, the text "CARSEY-WERNER DISTRIBUTION, LLC" is seen instead the "standard" text with the URL "www.3rdrock.com" below the text.
FX/SFX: The rock flying throughout.
Music/Sounds: Plays over the 3rd Rock from the Sun soundbite except on original NBC airings due to promos playing over.
Availability: Only seen on 3rd Rock from the Sun.
Editor's Note: None.
7th Logo
(August 23, 1998-May 18, 2006)
Nicknames: "That '70s Show Logo", "The Carsey-Werner License Plate", "America's Dairyland"
Logo: We see a dark yellow license plate on a car. On the top of the license plate reads "AMERICA'S DAIRYLAND", which is Wisconsin's motto, thus the state for dairy, and under it is
"CARSEY-WERNER". Under the name is "WISCONSIN". To the left of "WISCONSIN" is the abbreviation of the month that the license plate expires ("DEC" for December). To the right is a license plate sticker with a small outline of the state of Wisconsin, and an expiration date for a year in the 1970s (for example, "79" for 1979 in the photo above). This date varies depending when the episode takes place.FX/SFX: Just the car moving up and down.
Music/Sounds: Plays over the That '70s Show end theme.
Availability: Only seen on That '70s Show.
Editor's Note: None.
8th Logo
(September 29, 1999-May 22, 2018)
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Nickname: "The Diamond"
Logo: On a white background, we see two lines, with "CARSEY-WERNER" (used in a capitalized Trajan Pro font until the early 2000s, currently used in a lowercase Trebuchet MS font) is shown with a pyramidal diamond which takes place of the hyphen, shown between the two lines. Under it is "COMPANY, LLC".
Variants:
- Sometimes, it had "MANDABACH" under "CARSEY-WERNER".
- In syndication, it would be read as "DISTRIBUTION, LLC".
- On season 3 of Cosby, the same would appear as the standard syndicated version, but with "IN ASSOCIATION WITH" above it, and the <a class="external" href="http://www.carseywerner.com/" rel="nofollow" target="_blank">Carsey-Werner</a> website under it.
- On Days Like These, the UK remake of That '70s Show, it has the "CARSEY-WERNER" with diamond and lines moved upwards and appears smaller. Below that is a coat of arms shield with a smiling yellow drama mask (representing comedy) on the upper left on a silver background, on the upper right is a yellow lion (facing left) on a blue background, and the the bottom of the shield is the lion from before, this time facing right and the right has a crying drama mask (representing tragedy), but the same concept as the other drama mask. Below the shield is "BY APPOINTMENT" and below that is "Purveyors of Fine Comedy" which is sandwiched between two lines. Below that is a small Roman numeral year. And finally at the bottom is a copyright notice "© That 70s Company Limited 1999". All the text is in blue. This version is called "The Shield".
- On the unsold pilot of the U.S. version of Peep Show, only "CARSEY-WERNER" and the diamond in the middle of it is seen with no words above or below it.
- On the 2018 revival of Roseanne, this logo is formed by the halves of the pyramidal diamond sliding in from the sides over a black background before connecting to each other, revealing this logo, albeit without the lines.
FX/SFX: On the 2018 variant, the halves of the diamond sliding to form the logo. Otherwise, none.
Music/Sounds: None or the closing theme of the show.
Availability: Common. It's seen on newer prints of The Cosby Show, A Different World, Roseanne, and Cosby, among others, and if you have luck, on the short-lived cartoon God, the Devil & Bob. Appears on the first season of Grounded for Life (later seasons have the "Mandabach" variant). The 2018 variant was only used on the 2018 revival of Roseanne, and does not appear on The Conners, as it's now under Werner Entertainment. The shield logo is also extinct, as in was only seen on Days Like These.
Editor's Note: None.
9th Logo
(January 23-May 29, 2002)
Nicknames: "That '80s Show Logo", "The Carsey-Werner Pinball"
Logo: We see in what appears to be a record store, a vinyl record in its sleeve on a middle shelf. The cover has a gray pinball sitting on a black and white tile floor with two windows on
either side each with a cloud background. At the top of the cover are the words, "CARSEY*WERNER" and a small diamond in between the two words, and "MANDABACH" below.
FX/SFX: None.
Music/Sounds: Plays over the ending theme of the show.
Availability: Extinct. It was only seen on the short-lived That '80s Show.
Editor's Note: None.
10th Logo
(2004)
Nicknames: "The Diamond II", "3D Diamond"
Logo: On a blue background, the 3D words "Carsey-Werner" sandwiched in-between two lines (and in the same lowercase Trebuchet MS font as the 6th logo), with a pyramidal diamond taking place of the hyphen zooming in on-screen. After it finishes, the background becomes white and the logo shines. Everything is in CGI.
FX/SFX: The zooming and converging. Not bad for 2004.
Music/Sounds: None.
Availability: Common. It's seen on DVDs of That '70s Show and Roseanne.
Editor's Note: None.
Music/Sounds: None or the closing theme of the show.
Availability: Common. It's seen on newer prints of The Cosby Show, A Different World, Roseanne, and Cosby, among others, and if you have luck, on the short-lived cartoon God, the Devil & Bob. Appears on the first season of Grounded for Life (later seasons have the "Mandabach" variant). The 2018 variant was only used on the 2018 revival of Roseanne, and does not appear on The Conners, as it's now under Werner Entertainment. The shield logo is also extinct, as in was only seen on Days Like These.
Editor's Note: None.
9th Logo
(January 23-May 29, 2002)
Nicknames: "That '80s Show Logo", "The Carsey-Werner Pinball"
Logo: We see in what appears to be a record store, a vinyl record in its sleeve on a middle shelf. The cover has a gray pinball sitting on a black and white tile floor with two windows on
either side each with a cloud background. At the top of the cover are the words, "CARSEY*WERNER" and a small diamond in between the two words, and "MANDABACH" below.FX/SFX: None.
Music/Sounds: Plays over the ending theme of the show.
Availability: Extinct. It was only seen on the short-lived That '80s Show.
Editor's Note: None.
10th Logo
(2004)
Nicknames: "The Diamond II", "3D Diamond"
Logo: On a blue background, the 3D words "Carsey-Werner" sandwiched in-between two lines (and in the same lowercase Trebuchet MS font as the 6th logo), with a pyramidal diamond taking place of the hyphen zooming in on-screen. After it finishes, the background becomes white and the logo shines. Everything is in CGI.
FX/SFX: The zooming and converging. Not bad for 2004.
Music/Sounds: None.
Availability: Common. It's seen on DVDs of That '70s Show and Roseanne.
Editor's Note: None.