ABC "Now Is the Time, ABC Is the Place" ID

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1st (and only) Logo
(1981-1982)

ABC "Now is The Time" IDABC ID (1981)ABC Closed Circuit ID (1981)
ABC/KTVI 1981WNGE 1981
KTVK 1982 IDKTVK 1982 IDABC/WTAE 1981ABC/WCVB 1981WRAL 1981WPVI 1983
KABC-TV Los Angeles (1981)ABC/KABC 1981 (alt. logo)
ABC/WJLA 1981WABC 1981WABC 1981WXYZ ID 1982ABC/WKBW 1981ABC/WLS 1981WFAA 1982 IDABC/WMTW 1981
KUSA 1981ABC/KCAU 1981
ABC KGUN-TV (1981)ABC/KTHI 1981WJZ 1981
WAKR 1981WBAK 1981

Nickname: "Now is The Time, ABC is The Place"

Logo: On a black background, the words "NOW IS THE TIME" in orange shoots down like a beam onto a blue-dotted grid. After that happens, the camera pans in the center. During that, the dotted grid fades out and the camera zooms in and shifts to the left where the text flashes to reveal the ABC logo with bursts of light shining around the logo.

Variants:
  • There is a sped-up version which was mostly used on promos.
  • Two versions exist where the logo is blank. The first version has the circle and the other has no circle. This was done so local affiliates could add their logo in when needed.
  • There were versions specifically made for promos where it usually said "SUNDAY'S THE NIGHT!," "MONDAY'S THE NIGHT!," and so on.
  • There's a still version where it is basically an open-matte version of the logo. This was used on sign-offs at the time.
  • A version exists where the words "CLOSED CIRCUIT" is at the bottom. This variant is still.
Custom Local Variants:
  • KTVI-TV 2 (St. Louis, Missouri; now a FOX affiliate): The station's logo replaces the ABC logo.
  • WNGE-TV 2 (Nashville, Tennessee; now known as WKRN-TV): The station's logo replaces the ABC logo and there's a byline with the words "WNGE / Nashville" at the bottom.
  • KTVK-TV 3 (Phoenix, Arizona; now an independent station): The station's logo replaces the ABC logo.
  • WTAE-TV 4 (Pittsburgh, Pennsylvania): There's a byline with the station's logo on the right and the words "wtae-tv" on top and "PITTSBURGH" on the bottom, on the right.
  • WCVB-TV 5 (Boston, Massachusetts): There's a byline with the words "WCVB TV" on the left, the station's logo in the middle, and "BOSTON" on the right.
  • WRAL-TV 5 (Raleigh-Durham-Fayetteville, North Carolina; now a CBS affiliate): The station's logo replaces the ABC logo and there's a byline with the words "WRAL-TV RALEIGH" at the bottom.
  • WPVI-TV 6 (Philadelphia, Pennsylvania): The station's logo replaces the ABC logo and the words "WPVI TV" appear on top of the logo and "PHILADELPHIA" appears at the bottom.
  • KABC-TV 7 (Los Angeles, California): The station's logo replaces the ABC logo and there's a byline with the words "KABC-TV LOS ANGELES" at the bottom. Another variant has the same byline, but with the regular ABC logo.
  • WJLA-TV 7 (Washington, D.C.): There's a byline with the words "WJLA-TV" on top and "WASHINGTON, D.C." in small print at the bottom on the left and the station's logo on the right.
  • WABC-TV 7 (New York, New York): The station's logo replaces the ABC logo and is shifted up a bit, and there's a byline with the words "WABC-TV New York" at the bottom. Another variant has it without the byline.
  • WKBW-TV 7 (Buffalo, New York): The station's logo replaces the ABC logo.
  • WLS-TV 7 (Chicago, Illinois): There's a byline with the words "WLS-TV CHICAGO" on the left and the station's logo on the right.
  • WXYZ-TV (Detroit, Michigan): The station's logo replaces the ABC logo, and is given a more bluish-metallic sheen.
  • WFAA-TV 8 (Dallas/Fort Worth, Texas): The station's logo replaces the ABC logo.
  • WMTW-TV 8 (Poland Spring-Auburn-Portland-Lewiston, Maine): The logo is different this time around. On the logo is the word "ei8ht's." Below it is the words "THE" on the middle-left, "PLACE" on the middle-right, "WMTW-TV" on the bottom-left, and "Poland Spring, Maine" on the bottom-right.
  • KBTV-TV 9 (Denver, Colorado; now known as KUSA-TV and now an NBC affiliate): The station's logo replaces the ABC logo.
  • KCAU-TV 9 (Sioux City, Iowa): There's a byline with the words "KCAU-TV" on top and "SIOUX CITY" on the bottom on the left and the station's logo on the right.
  • KGUN-TV 9 (Tuscon, Arizona): The temperature appears on the top-left of the screen and the station's logo appears on the bottom-right.
  • KTHI-TV 11 (Fargo-Grand Folks, North Dakota; now known as KLVY-TV and now an NBC affiliate): There's a byline with the words "KTHI-TV/11" on top and "FARGO/GRAND FOLKS" on the bottom.
  • WJZ-TV 13 (Baltimore, Maryland; now a CBS O&O affiliate): The station's logo replaces the ABC logo.
  • WAKR-TV 23 (Akron-Cleveland-Canton, Ohio; now known as WVPX-TV and now an Ion Television affiliate): The station's logo replaces the ABC logo which is now on a completely black background and there's a byline with the words "AKRON" on top and "CABLE CHANNEL 4" on the bottom.
  • WBAK-TV 38 (Terre Haute, Indiana; now known as WAWV-TV): The station's logo replaces the ABC logo and the words "WBAK-TV 38" and "TERRE HAUTE" with the ABC logo at the bottom.
FX/SFX: Impressive animation for the early 80's which still holds up well today.

Music/Sounds: The campaign's song "Now is The Time" or silent.

Music/Sounds Variant: The promo version usually had "Now is the time" being replaced with such examples as "Sunday's the night...", "Monday's the night...", etc. The Saturday version had "Saturday's the time..."

Availability: Extinct, as it was only used as a station ID.

Editor's Note: The black background and overall feel of the logo may get to some.

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