Print Logos - Paramount Pictures

1st Print Logo

(1914-1917)

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Logo: An early drawn version of the Paramount logo.

2nd Print Logo

(1917-1967)

Logo:A stylized mountain surrounded by stars with "Paramount Pictures" over it.

Trivia: This was based on a design by William Wadsworth Hodkinson, who combined the companies of Adolph Zukor and Jesse Lasky into Paramount.

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3rd Print Logo

(1968-)

Logo:An abstract Paramountain with the byline of Paramount's parent company at a given time.

Bylines: This logo has used three different bylines over the years:

• A Gulf+Western Company
• A Paramount Communications Company
• A Viacom Company (in the Wigga-Wigga font until 2010, when it was switched to its 2006 font.)

Variants:

• For the company's 75th anniversary, the mountain's abstract folds are replaced by "75th Anniversary" and the byline is placed underneath it.
• For the company's 90th Anniversary, only two of the mountain's abstract folds remain as "90TH ANNIVERSARY" are seen on the mountain and the byline was shifted down.
• For the company's 100th Anniversary, the abstract Paramountain has been redrawn to match with the current movie logo, "100 years" is seen underneath. After the logo's anniversary, the disclaimer was removed, but the print logo was used for Paramount Channel.