Sanrio Films (Japan)
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Logo Descriptions and Captures by StephenCezar15
Video Captures courtesy of Newave and StephenCezar15
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Background: Sanrio founded their film division in 1977 to produce films; in 1985 Sanrio switched gears and started doing short films, OVAs and TV shows based on their characters.
1st Logo
(1977-1981)
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FX/SFX: The sparkling.
Music/Sounds: None.
Availability: Extremely rare as it's usually updated with the 2nd logo. Seen on older prints of its films.
Scare Factor: Minimal; it may startle you a bit the first time you see it, but it's harmless.
2nd Logo
(1981-1985)
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Variant: There is also a sped up version.
FX/SFX: The insignia drawing itself at the start, the words zooming out, and the flying streaks of light. All pretty cool 80s animation.
Music/Sounds: A somber string and horn tune, ending with a majestic flourish.
Availability: Seen on films at the time, including newer prints of the ones before it.
Scare Factor: None to low. The music and animation might get to some, but this is a very good logo.