Walt Disney Studios Home Entertainment Feature Presentation IDs

Written by Rod1014
Logo Pictures by Rod1014 and socoollogos
Editions by universalxdisney172 and others
Video Courtesy of paulsbuck5 and HistoricalAussieVHS

1st Logo
(1987-1988)

Logo: On a black background, we see the words "FEATURE PRESENTATION" in white.

Variant: On Can't Buy Me Love and Hello Again, the letters are in a different font and italicized.

FX/SFX: None.

Music/Sounds: Often had no music, just the announcer saying "And now, our feature presentation from Touchstone Home Video." The announcer is Grant Goodeve (later credited as the voice of Wolf O'Donnell in the GameCube game Star Fox: Assault and the voice of Engineer in the PC game Team Fortress 2).

Music Variants:

Good Morning, Vietnam had the announcer saying "And now, our feature presentation, Good Morning, Vietnam."
On Three Men and a Baby and The Rescue, the announcer says "And now, our feature presentation."
On Tough Guys, a rock-and-roll tune plays, and the announcer says "And now, from Touchstone Home Video, our feature presentation, Tough Guys."
On Can't Buy Me Love, "...and Then He Kissed Me" is heard.
Outrageous Fortune has the announcer saying "And now, our feature presentation from Touchstone Home Video, Outrageous Fortune."

Availability: Rare; only seen on some Touchstone Home Video tapes from 1987 to 1988, such as Good Morning, Vietnam, Three Men and a Baby, Tin Men, Can't Buy Me Love, and Tough Guys.

Scare Factor: Minimal to low.

2nd Logo
(1989-1992)

Nickname: "Fast Connecting"

Logo: On a gray background we see the gold letters "FEATURE and "PRESENTATION" in a western-style font, connecting at a fast speed while zooming up to the screen. The words "shine".

Variant: 1992 demo tapes from Touchstone use a black background with the letters still in gold, but with more orange in it.
FX/SFX: The connecting, zooming up, and zooming in.

Music/Sounds: A horn/strings fanfare (sampled from the first few seconds of of "Great Ovation" by Steve Gray, from the Bruton Music library), with an announcer (Grant Goodeve, the same announcer as the previous bumper) saying "And now for our feature presentation."

Availability: Very rare. It was first seen on the first print of Cocktail. It is also seen on many films released afterwards. Can be also seen on the 1991 prints of Robin Hood, The Rescuers Down Under, DuckTales the Movie: Treasure of the Lost Lamp, and The Brave Little Toaster. Also seen on the first two releases of Who Framed Roger Rabbit and What About Bob?. This is preserved on numerous Touchstone prints well into the late '90s even with the latest FBI warning screen plastering an earlier one, as seen on a VHS of Pretty Woman. It also appeared on a 1989-1991 rerelease of Good Morning Vietnam.

Scare Factor: Low. The sudden zooming of the words and the announcer might catch some off guard, but it's pretty tame.

3rd Logo
(Fall 1991-1999)

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Nickname: "Handwriting"

Logo: On a lilac blue gradient background, we see a dot writing "Feature Presentation" in a handwriting script font (called Laser LET).

Trivia: This was based on other Disney IDs from the time.

Variant: The 1992 VHS release of The Rescuers uses a black-navy blue gradient background instead of the standard lilac blue gradient background, and the text is also white.

FX/SFX: The handwriting (hence the name).

Music/Sounds: The same 1989 FP fanfare with an announcer saying "And now, our feature presentation." The announcer is Mark Elliot.

Music/Sounds Variant: Beginning with the release of Toy Story on October 29, 1996, a new variant was introduced for some Disney tapes that included previews of films prior to the actual feature. Beau Weaver replaced Mark Elliot as the announcer, saying "Thanks for joining us for this special preview. And now, our feature presentation."

Availability: Common. It was first seen on the 3rd reissue of The Rescuers Down Under from 1991. It could also be seen on all Disney Classics tapes starting in 1992 such as 101 Dalmatians, Aladdin, The Rescuers, and Pinocchio, as well as Walt Disney Masterpiece Collection releases from the era such as The Lion King, The Hunchback of Notre Dame, Sleeping Beauty and others. It last appeared on Hercules: Zero to Hero and Belle's Tales of Friendship, as both were released on the same day. Strangely, this logo can also be seen on most 1999 VHS releases, such as 101 Dalmatians and The Brave Little Toaster to the Rescue, which is rather odd considering that the other IDs used on those VHSs were based off the 1994 FP logo.

Scare Factor: Depending on the variant:

Original variant: Medium. Some people might not like the font the words are written in. Also, the sudden fanfare and/or the announcer may get to some people.
Special Previews variant: None to low, since the fanfare's volume sounds lowered and a more friendly voice is used.
Navy Blue variant: Medium to nightmare because of the darker background, as well as the sudden fanfare, announcer, and style of font. The scare factor may be raised due to the logo being followed by the distorted Walt Disney Classics logo. This variant overall seems more ominous than the other variants.
None to minimal for those who are used to seeing both the original variant and the Navy Blue variant.
Nevertheless, the original variant is a widely popular logo.

4th Logo
(1992-1994)

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Nickname: "Fast Connecting II"

Logo: On a black background we see the blue "FEATURE" and "PRESENTATION" connecting and zooming in at the same time.

FX/SFX: The words connecting and zooming in.

Music/Sounds: Same 1989 FP jingle with Jim Cummings saying either "And now, for our feature presentation" or "And now, our feature presentation".

Music/Sounds Variants:

On the 1992 release of So Dear to My Heart, the same voiceover from the 1989 FP with Grant Goodeve was heard.
On the original 1992 VHS of Father of the Bride, there is a different voiceover (possibly Grant Goodeve?).
Availability: Can be seen on 1992-1994 tapes such as The Brave Little Toaster and Old Yeller, among others.

Scare Factor: Low to medium. Some may be startled by the text's animation and spooky style of font, as well as the dark background, but it's otherwise harmless. The next logo, however, is an entirely different story...

5th Logo
(1994-2001, 2003-2004)

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Nicknames: "The Evil Flash", "The Flash of Doom", "Evil Feature Presentation", "The Worst Feature Presentation Ever" "WhooshBANG!", "My Own Worst Nightmare", "Why Disney, WHY?!?!?!", "Another Personification of All That is Evil", "FLASH......AA AA......"

Logo: On a white background, which quickly changes to black, the blue text "FEATURE PRESENTATION" in the font ITC Tiepolo SC, zooms out. When it goes to its desired place, a white flash occurs. The background changes to blue and the text becomes white.

Trivia: This was based on the Disney IDs from the time.

FX/SFX: The zoom in, and the white flash.

Variants: On some tapes, the text fades in on the background after the "STAY TUNED AFTER THE FEATURE" text (the Special Preview ID of the time) fades out, and the voice over is in a deeper tone.

Music/Sounds: A whooshing sound, followed by an orchestral hit and a quiet note, followed by an announcer saying "And now, our feature presentation". The announcer is Brian Cummings.

Availability: Introduced on the release of Hollywood's Tombstone in late 1994, it can be seen on 1995-1999 tapes from Disney's (then-current) film divisions/subsidaries: the aforementioned Hollywood, Touchstone, Miramax, and Dimension. It can also be seen on many 1995-1999 Disney tapes, although most Disney Masterpiece Collection tapes from this era and most 1999 Disney prints feature the third logo instead. Strangely, this also appears on the 1999 VHS of The Great Mouse Detective, which is rather odd considering that it uses previews that were usually accompanied by the 1991 FP logo. Although Dimension continued use of this logo well into the early-mid 2000s, it originally ended with Winnie the Pooh: A Valentine for You.

Scare Factor: High to nightmare, because the flash combined with the somewhat scary music can catch you off-guard. However, it's less scary for those who have expected to see it.

6th Logo
(March 31, 1998)

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Notes:

Skip to 9:51 in the video to see the logo.
Throughout the previews for the film, Jodi Benson (who was the voice actress for Ariel in The Little Mermaid) converses with two computer-animated talking goldfish (named Gil and Phil, respectively) in a fishbowl about the Disney-related films among other events and offers showcased in the previews. At the end of the previews, the logo is shown on a small television set, from within the fishbowl (from Gil and Phil's perspective).
Logo: We start with the camera zooming out of a extremely close, tilted shot of the words "FEATURE PRESENTATION", done in gold. As the camera pans out to a comfortable distance/angle, the letters are revealed to be sitting at the center of a dark-blue stadium on a gradient black to indigo background, with several spotlights standing still in the background. The logo is shown on a live-action television, viewed from a fishbowl underwater. As a result, the logo look slightly distorted by the ripples in the water, and as the camera pans into the television set the logo is being shown on, the aforementioned fish are initially seen at the left and right of the screen, and a castle that is in the fishbowl is covers up part of the lower-left screen.

Trivia: The logo can be considered a prototype variant of the 2001 FP logo, as both variants use CGI.

FX/SFX: The logo itself is made entirely with computer animation, but the logo is shown in a live-action setting, specifically on a live-action television, from within a live-action fishbowl underwater.

Music/Sounds: The actual logo is silent, but we hear Gil and Phil conversing with Jodi and themselves about the upcoming film they are about to watch:

Gil: "Yeah, the shrimp!" (This is in response to Jodi listing off Flounder as one of the characters from the film they -and by extension the audience- are about to watch.)
Phil: "Well, grab a seat, sit back, relax, and enjoy the show."

Availability: Extremely rare. Seen only on the 1998 VHS re-release of The Little Mermaid.

Scare Factor: None whatsoever for the logo itself, although some may be creeped out by the appearance of Gil and Phil.

7th Logo
(October 27, 1998)

Logo: There is a white flash that becomes a yellow square, which moves to the upper right of the screen to reveal a blue background with a test pattern. Then the words "feature presentation" in white zoom in while a purple filmstrip appears and wipes the background away. The background becomes black and "feature" moves from right to left above "presentation".

FX/SFX: Everything.

Music/Sounds: A whooshing sound when the flash appears, followed by Brian Cummings saying "And now, Disney proudly presents: The Lion King 2: Simba's Pride."

Availability: Extremely rare. Seen only on VHS tapes of The Lion King 2: Simba's Pride.

Scare Factor: Low to medium. It's tamer than the previous logo, but will catch some off-guard because of the background and the "feature presentation" text as well as the whooshing sound. If people were expecting the 5th logo but got this, then the scare factor may be raised.

8th Logo
(Late 1999-2006, Early 2008)

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Nicknames: "Calm FP" "Gentle FP"

Logo: On a gold background we see the Feature Presentation logo zooming to the left and then the blue blurry film background changes and the "Feature" zoom to the left and the "PRESENTATION" zoom to the right and connect together in the middle. The gold arrows move in different ways.

Variants:

On some tapes, such as Toy Story 2 and the 1999 VHS of Annie, the announcer says the text a little slower in a deeper voice.
On some tapes from 1999 like Inspector Gadget, Pinocchio and Mickey's Once Upon a Christmas, the logo's voiceover is used on bumpers based off their respective films.
One variant has Beau Weaver saying the text. This was seen only on the 2000 VHS of Tarzan and the Gold Classic Collection VHS of Toy Story.
On Australian tapes, the logo has no announcer and just has the music.
On Canadian-French tapes, the text reads "Notre Programme Principal", which means "Our Main Program" in french, a different announcer also says the text in french
On Spanish tapes, such as the spanish VHS of Toy Story 2 the text reads "Presentacion Principal", which means "Main Presentation" in spanish, an announcer also says the text in spanish.
Music/Sounds: Gentle flat music plays and Brian Cummings says And now, our feature presentation, followed by a distant drumroll (or rumbling) sound.

Availability: Seen on only some 1999-2006 tapes (Disney stopped making tapes as of Early 2007). Here's some to start with: Winnie the Pooh: Springtime with Roo, Piglet's BIG Movie, The Fox and the Hound, and Home on the Range. It was probably first seen on the 1999 VHS of Disney's TV remake of Annie.

Scare Factor: None to low. The music may startle some, but it is a good logo to be exact.

9th Logo
(November 27, 2001-October 4, 2005)

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Logo: We see a CGI version of the WDP castle on a cloud, with fireworks exploding on a dusk background. We zoom in and through the entrance at the same time as some stars. A large firework goes off in the center of the screen, while circles of what are supposed to like filmstrips spin around, with a still image of a Disney/Pixar film on each frame. A circle of stars spins at the top of it, then the filmstrips and circle of stars go down as the text "FEATURE PRESENTATION", in gold (and in a similar font to the 2nd logo), comes up from the bottom of the screen. After the "FEATURE PRESENTATION" text moves up to the center of the screen, several fireworks fly up and explode behind the text.

FX/SFX: Pretty much all the animation in the logo, which is entirely made up of CGI.

Variant: The 6th logo is a prototype version of this logo.

Music/Sounds: A majestic fanfare.

Availability: Rare. Seen on Atlantis: The Lost Empire, the Platinum Edition VHS of Snow White and the Seven Dwarfs and the 2002 Special Edition VHS of Beauty and the Beast: The Enchanted Christmas, among others. It can also be seen on 2001 printings of the Gold Classic Collection VHS of Mary Poppins. The last tape to use this logo was the 2005 Platinum Edition VHS of Cinderella. The prototype version was only seen on the 1998 VHS of The Little Mermaid.

Scare Factor: None to low. If you were expecting the 8th logo but got this, the majestic fanfare may startle you, but it's harmless really.

INTERNATIONAL VERSIONS

Australia
(1993-2001)

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Note: Skip to 6:32 in the video to see the logo.

Logo: On a black to dark blue gradient background, the words "Feature Presentation", in a white to light blue gradient color, seperately zoom in from the top and bottom of the screen, respectively, and meet in the middle. After a second, the logo shines.

FX/SFX: The words flying, the shining, and connecting.

Music/Sounds: None.

Availability: Seen on Disney videos from Australia, such as Toy Story.

Scare Factor: Minimal. The dark background and the style of font may get to some viewers, but it's pretty tame otherwise.

United Kingdom
(1992-2003)

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Logo: Same as the domestic logo.

FX/SFX: Same as the domestic logo.

Music/Sounds: From 1992-1994, the 1991 WDHV music was used. In 1994, it was replaced by a majestic fanfare, sounding like a remix of the 1991-2002 WDHV jingle.

Availability: Very common. Seen on Buena Vista videos from United Kingdom, like Chicago, Toy Story 2, George of the Jungle, and many more Buena Vista tapes from the UK.

Scare Factor: Same as the domestic logo.

Latin Amareica
(Late 1980s-1990s)

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Logo: On a black background, we see the words "Atracción Principal" (which means "Main Attraction" in Spanish) in a gradient gray color and with a shadow-effect applied to it.

FX/SFX: None.

Cheesy Factor: The "shadow" effect applied to the text doesn't really work on a black background, and the logo overall looks very plain and unprofessional.

Music/Sounds: Interestingly, just the domestic 1989 FP fanfare. No announcer here.

Availability: Can be found on Spanish Disney-associated videocassettes of the period, including Spanish VHS releases of Disney films like The Aristocats and Toy Story, as well as the Canta con Nosotros series.

Scare Factor: Medium. The dark background and the sudden fanfare might get to some viewers. The lack of an announcer may also startle viewers who are used to the announcers in the domestic logos.

Venezuela
(1994)

Logo: On a purple background with Mickey Mouse shapes, we see a green Mickey Mouse shape write the words "Prepárate a disfrutar de nuestra presentación Disney..." (which means "Get ready to enjoy our Disney presentation..." in Spanish).

FX/SFX/Cheesy Factor: The green Mickey Mouse shape "writing" the words.

Music/Sounds: The 1994 variant of the UK "Feature Presentation" jingle.

Availability: Seen on Buena Vista tapes from Venezuela such as Winnie Puh: Haciendo Amigos.

Scare Factor: Low, due to the majestic fanfare.

Poland
(1994)

Logo: On a blue background, we see the words "ZAPRASZAMY NA FILM" (which means "Welcome to the film" in Polish) in white and in a bold font.

FX/SFX: None.

Music/Sounds: Same as the Venezuelan variant.

Availability: Seen on Chip i Dale: Brygada RR, and possibly a few Polish Disney tapes from the 90s.

Scare Factor: Same as the Venezuelan variant.

Chile
(1990-2002)

Logo: We see a scene from the cartoon Mickey's Birthday Party. Text fades in on the bottom-left corner of the screen. It reads "Y AHORA SU PELICULA" (which means "And now your film" in Spanish).

FX/SFX: The animation from Mickey's Birthday Party and the text fading in.

Music/Sounds: A dreamy tune which sounds similar to the early 1990s Buena Vista Home Video logo.

Availability: Common; seen on Buena Vista tapes from Chile.

Scare Factor: None.

Canadian-French
(1994-1997)

Logo: Same as the Latin American variant, except the words instead read "Notre programme principal" (which means "Our Main Program" in French).

FX/SFX: None.

Cheesy Factor: Same as the Latin American variant.

Music/Sounds: Same as the Latin American variant.

Availability: Can be found on Canadian-French Disney-associated videocassettes of the period, including Les Trois Caballeros.

Scare Factor: Same as the Latin American variant.

Walt Disney Studios Home Entertainment Feature Presentation IDs

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